• Kim Erwin // Experiencing the New: The Unique Power of Experiences to Accelerate Understanding and Build Conviction // MX 2015


    How is it that powerful ideas fail to engage the people whose support matters most? Conventional practice relies on the power of the idea to drive action. While powerful ideas are essential, people are often the biggest X factor in getting any idea to move through an organization.

    “Experiencing the new” is about how to align individuals, assemble true teams, fortify ideas and build the broad and deep conviction needed to create “the new.” It proposes we step away from the projector and use experiential communication as a platform for promoting deep contact with complex problems and solutions. The Make-Model-Show-Share framework offers a simple set of designed experiences that innovators can use to align their ideas, their teams and their stakeholders simultaneously.

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