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May 23, 2005
Task-Based Audience Segmentation in Six Steps. Indi’s new Technique Tutorial walks your team through task-based audience segmentation, a technique that defines your target audience by the tasks they perform to achieve a goal. We’ve also posted an introductory essay.
The Adaptive Path Team
- Alexa Andrzejewski
Interaction Designer - Andrew Crow
Senior Experience Designer - Brandon Schauer
Experience Design Director - Brian Cronin
Project Manager - Bryan Mason
COO - Chiara Fox
Senior Information Architect - Chula Carlson
Controller - Dan Harrelson
Senior Technologist - Dan Saffer
Experience Design Director - David Verba
Director of Technology - Gina Crescenti
Client Relations Associate - Henning Fischer
Design Strategist - Jesse James Garrett
President - Julia Houck-Whitaker
R&D Manager - Kate Rutter
Senior Practitioner - Kim Lenox
Senior Interaction Designer - Kumi Akiyoshi
Visual Practice Lead - Laura Kirkwood-Datta
Vice President of Professional Services - Leah Buley
Experience Designer - Pam Daghlian
Event Manager - Patricia Merino Price
Client Relations Manager - Peter Merholz
President - Rachel Brune
Project Manager - Rachel Hinman
Design Strategist - Robert Kinyon
Office Manager - Ryan Freitas
Experience Design Director - Sarah Nelson
Design Strategist - Sebastian Heycke
Design Strategist - Teresa Brazen
Project Manager - Todd Elliott
Project Manager - Todd Wilkens
Design Researcher