Value Assessment for User Experience Managers

Define a process for valuing projects based on metrics that are known to deliver value back to the business.

A Value Assessment from Adaptive Path can help you:

• Justify and prioritize budget requests
• Understand the ROI of user experience projects
• Identify where changes may be warranted in your web strategy
• Introduce accountability into your user experience practice

User experience investments often take a back seat to projects that can be justified using traditional financial return calculations. And once user experience budgets have been approved, managers need a rational process for choosing which projects to fund.

Adaptive Path can help you define a process for valuing projects based on metrics that are known to deliver value back to the business, so that you can make informed choices, advocate effectively for budgets, and demonstrate the ongoing success of your team's work.

Adaptive Path will work with you to:

1. Analyze Business Objectives. We work with stakeholders at all levels of the company to develop a comprehensive business case for your short and long term web strategy. These stakeholders bring valuable insight into user needs, product development, customer behavior, new technologies, organizational structure, and business strategy.
2. Identify and Test Metrics. Armed with a prioritized set of business objectives, we help you understand how your web strategy best overlays business strategy. A key outcome of this process is synthesis of relevant web metrics and key financial metrics to assess the ongoing business impact of user experience.
3. Develop a Project Valuation Methodology. Finally, we develop a methodology for valuing past and future web projects. This includes a process for screening potential projects and systems for ensuring business accountability for projects once they are approved.

For more information on having us perform a value assessment for your company, please contact us.

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