There’s so much great shareware, open source, and boutique software out today that users searching for an application are confronted with a dizzying array of choices. The best sites help users to narrow the search and find what they need quickly. This short report is packed with answers that will make your software stand out, and your customers happy.
Inside, you will learn:
- The 2-step buying process used overwhelmingly by your customers
- The 3 most important site objectives
- The 5 must-have components of your home page
- How to provide customer support the easy way
- A foolproof way to structure your download section
We developed these guidelines by examining more than a hundred software sites and talking to dozens of users. We documented the best and the worst of what we found, so that you can avoid the common pitfalls. It’s your business to make great software, and with these simple instructions you can quickly get your products in front of potential customers by building a simple and effective Web site.
See the introduction and table of contents »
Author Jeffrey Veen specializes in the integration of content, graphic design, and technology from a user-centered perspective. After launching HotWired.com in 1994 he served as the executive interface director for Wired Digital where he managed the look and feel of HotWired, the HotBot search engine, Lycos.com and others. Jeffrey has been active with the World Wide Web Consortium’s CSS Editorial Review Board as an invited expert on electronic publishing. Jeffrey is author of the acclaimed design books, The Art & Science of Web Design and HotWired Style.
What is a simple solution?
Simple Solutions are solid designs that resolve common problems. These reports distill years of experience and research into an easy-to-use kit with instructions, flow diagrams, and wireframes. You can use each Simple Solution as a complete design, or a quick starting point for a customized implementation.
