Imagine if every user who asked to sign up for your site actually completed registration — how much more profitable would your company be? Poor registration and login are at the core of a problem that Web managers often don’t realize they have. If a significant portion of users can’t finish the process, then your system needs an overhaul.
When it comes to registration and login, simple is almost always best. This report provides you with a proven registration and login process derived from the best designs on the Web. These conventions are widely used, easily understood by users, and appropriate for a range of Web sites. It’s a complete solution that you can put into practice immediately.
Inside, you will learn:
- The four-screen login and registration process that will work for most Web sites
- How to measure the success of your registration and login system
- Page layout for optimal performance
- Simplifying the login process: user name or email address?
- How to handle lost passwords
- The best way to capture (and avoid) user errors
See the introduction and table of contents »
Author Janice Fraser and the partners of Adaptive Path have designed registration systems for the United Nations, The Economist, Netscape, VeriSign, and many other large and small Web sites. Using the techniques and designs presented here, conversions have increased by as much as 400%.
What is a simple solution?
Simple Solutions are solid designs that resolve common problems. These reports distill years of experience and research into an easy-to-use kit with instructions, flow diagrams, and wireframes. You can use each Simple Solution as a complete design, or a quick starting point for a customized implementation.
