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Presidential Campaign Sites

User Experience Analysis

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An in-depth analysis of the sites for the nine major candidates in the 2004 Democratic primaries. Find out what each campaign did right and wrong in reaching out to voters. Learn best practices for supporting grass-roots campaigns, swaying undecided voters, and keeping your core constituents informed.

Dean set the standard early in the campaign. How did winner Kerry compare? What lessons do the other campaign sites offer?

This comprehensive analysis reveals which Democratic candidate’s Web site was the most (and least) voter-friendly. From home pages to blogs, this report scores each site, identifies the 26 most important features, and gives six pages of best practices for handling home pages, contributions, activism, issues, campaign news, and more.

Whether you’re running for school board or national office, the findings in this report will help your Web site:

Author Jesse James Garrett is a founding partner of Adaptive Path and author of the acclaimed book The Elements of User Experience (New Riders). The tools and concepts he has developed are now used by product designers around the world. Jesse is also a founder of the Asilomar Institute for Information Architecture, and a frequent speaker and writer on user experience strategy.

This report is free to subscribers of our newsletter. Every few weeks, subscribers get user experience essays from the Adaptive Path team, plus event discounts, announcements, and other great information. To get this report, simply enter your email address for download access.

Presidential Campaign Sites

Price: Free to subscribers
Type: PDF
Pages: 24
Size: 1.6 MB
Updated: 26 Jan 2004
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Includes:

  • Head-to-head comparison of 9 web sites
  • Key features for each voter type
  • Campaign weblog how-to section
  • Tips on using sidebars effectively

Who should download it:

  • Campaign managers
  • Designers and webmasters
  • Local and national candidates
  • Voters