- NEW Workshops: “Redesigning Blogger” with 37Signals’ “The Building of Basecamp”
- Indi’s Essay: “User Research Abroad: Handle Logistics in Four Easy Steps”
- Toronto workshop’s almost here!
- Join Jeff and Lane for a drink in Toronto
- 15% Discount on Adaptive Path Reports
In this week’s newsletter, we announce a new event, and Indi helps ease you into doing user research abroad. Toronto is just a few short weeks away, so join us there for a great workshop and a few drinks. Also, we’ve got a great deal on reports.
NEW Workshops: “Redesigning Blogger” with 37Signals’s “The Building of Basecamp”
We’re very excited to announce that our own Jeffrey Veen and Douglas Bowman of Stopdesign will present a brand new workshop, “Redesigning Blogger,” on November 8 in San Francisco. The workshop details Blogger’s redesign, and shows you how to apply our process and insights to your Web design projects.
And as if that wasn’t enough, we’ve also partnered with our friends at 37signals to add a second day on November 9. Jason Fried, David Heinemeier Hansson, and Ryan Singer will be presenting their highly successful workshop, “The Building of Basecamp.”
We’re happy to offer newsletter subscribers a 10% discount off the workshop tuition for both days. Use coupon code “APDC.” You can register for both workshops here.
You’ll find more information on “Redesigning Blogger” here.
More information on “The Building of Basecamp” can be found here.
User Research Abroad: Handle Logistics in Four Easy Steps By Indi Young
In our industry, we are often asked to conduct non-directed interviews by telephone with audiences around the globe. This presents several logistical challenges. We need to:
- Present the interview in a culturally appropriate way.
- Communicate clearly with people who don’t speak our native language.
- Collect their thoughts without warping them to our own perspective of the world.
- Send them a stipend for their time.
Fortunately, there are simple, clear ways to accommodate linguistic, cultural, and monetary differences when conducting user research. Follow these four easy steps for a successful interview abroad.
Read the rest of Indi’s essay »
Toronto workshop’s almost here!
On September 28-29, Jeffrey Veen and Lane Becker will be teaching our popular two-day workshop, “Beyond Usability: Designing the Complete User Experience,” in Toronto.
New and advanced practitioners rave about this workshop. And if you missed us in Washington, D.C. and Amsterdam, this is your last chance for these sessions until mid-2005.
Take 15% off the registration fee by using discount code AFT61. For deeper group discounts or our special non-profit and government rates, contact us.
More info can be found here.
Join Jeff and Lane for a drink in Toronto
Live in the Toronto area and want to have a drink on Adaptive Path’s tab? Join Jeffrey Veen and Lane Becker on September 28 from 5:30 p.m. to 7 p.m. for a drink (or several). We’ll be at Overdraught Irish Pub at 156 Front Street West in downtown Toronto.
Lane, Jeff, and the attendees from our two-day workshop will be easy to find because they’ll have nifty AP name badges on. You just need to introduce yourself and mingle with the group to drink on our tab. We hope to see you in Toronto!
15% Discount on Adaptive Path Reports
We’re offering our newsletter subscribers a 15% discount off all Adaptive Path reports. Instead of an introductory discount good for only one report at a time, you can now use coupon code NEWS15 to take 15% off your entire order. If you haven’t purchased them already, be sure to check out our newest reports:
- Site Content Search: A User Experience Analysis
- Leveraging Business Value: How ROI Changes User Experience
- How Labels Affect Usability & Branding
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