- User Experience Week 2005: Agenda Announcement
- Janice and Peter trek to Minneapolis
- Essay: Task-Based Audience Segmentation, by Indi Young
- Jesse Wraps Up AP’s Spring Events in Seattle
- Jesse Speaks at Puget Sound SIGCHI
User Experience Week: Agenda Announcement
We’ve now uploaded the agenda for User Experience Week 2005 on our website.
We’re delivering 100% new content including cutting edge topics such as Jesse James Garrett on Ajax and Janice Fraser on the “whole new Internet.” The week’s workshops focus on the future of the Internet as well as trends in information architecture, content strategy, and new user research methods. After attending, you’ll take new ideas and practical advice back to the office with you.
A few additional highlights:
- We’ve put together three extensive case studies of our work with Wells Fargo, Princess Cruises, and the National Gallery of Art to be presented throughout the week.
- The Adaptive Path team will be joined by guest speakers Jared Spool, Marc Rettig, and Nate Bolt as well as executives from Wells Fargo and Princess Cruises.
Janice and Peter trek to Minneapolis
Janice and Peter are heading to Minneapolis July 19th & 20th to teach Adaptive Path’s two-day workshop “Beyond Usability: Designing the Complete User Experience” at the newly renovated Walker Arts Center.
We take you through the process of user experience design from gathering initial business requirements through developing functional specifications. Janice and Peter teach you how to incorporate user goals, business needs, and organizational awareness into your design process. You’ll develop a project plan, learn methods for research and design, and get advice on creating clear documentation.
Newsletter subscribers get a 15% discount on this workshop by using promotion code AP13. Sign up today »
Task-Based Audience Segmentation
By Indi Young
Design research is something that is widely practiced to produce anything from a better version of tax software to a new toy for kids. Its purpose is to understand customers (users) and match products to them. To date, most corporate and nonprofit research has focused either on persuading someone towards a “purchase decision” or asking current users what they’d like added to a product.
Smart organizations now want more: they expect design research to solve the sophisticated problem of meeting users’ broader goals. Organizations want design research insights to offer user perspectives wider than their opinions on one application. Ultimately, they want to spark ideas for “killer products” that will positively impact the company’s bottom line. It is not a surprise that organizations want their research to be as complete as possible and to understand as many user needs, concerns, and preferences as they can so opportunities aren’t missed and user segments aren’t left in the cold.
You can learn more about this technique in Indi’s new report, “Task-Based Audience Segmentation in Six Steps,” now available on the Adaptive Path site.
Jesse Wraps Up AP’s Spring Events in Seattle
On June 9th, Jesse will wrap up our Spring events series in Seattle where he’ll be teaching his popular “Elements of User Experience” at the Seattle Art Museum’s lecture center.
This is the last time until at least late 2005 when Jesse will be presenting this workshop. An outstanding list of companies has already signed up to attend and workshop spaces are filling up quickly.
Sign up today, or contact us to inquire about discounts for non-profit organizations & groups.
Jesse Speaks at Puget Sound SIGCHI
Join Jesse at Puget Sound SIGCHI’s meeting in downtown Seattle on June 8th where he’ll be talking about Brand-Driven Information Architecture.
For information & directions, visit their site.
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