- 2004 Events: Registration is open!
- Meet Adaptive Path’s Business Strategist: Scott Hirsch
- Indi’s “Six Steps to Better Interviews and Simplified Task Analysis”
- Adaptive Path at the 2004 IA Summit in Austin
In this week’s newsletter, Adaptive Path hits the road, our family grows, Indi talks about good interview technique, and we all head to Texas.
2004 Events: Registration is Open!
Adaptive Path’s 2004 Workshops are heading to New York, Chicago, Amsterdam, Washington and Toronto! Space is limited in all cities, so register today. More info:
Our 2004 Workshop Schedule:
Make Your CMS Work for You
Chicago — May 20, 2004
Whether you’re struggling with a content management system, about to install one, or wondering whether you should, this new full-day session from Jeffrey Veen will guide you through the steps it takes to get your content to perform on your site.
Beyond Usability: Designing the Complete User Experience
Amsterdam — June 22-23, 2004
Toronto — October, 2004
Our two-day intensive workshop teaches you how to incorporate user goals and business needs into the design process. You’ll develop a detailed understanding of users through task analysis, mental models, personas, and scenarios. You’ll create a user-centered information architecture that meets business needs. You’ll learn to manage in-house usability tests. And we’ll teach you to validate and defend your most important design decisions.
The Elements of User Experience
New York — July 22, 2004
Using Jesse James Garrett’s renowned “Elements of User Experience” and “Nine Pillars of Successful Web Teams” models, this presentation provides a framework for user-centered Web design with clear explanations and vivid illustrations that you can put to immediate use.
2004 Adaptive Path User Experience Week
Washington, D.C. — August 16-20, 2004
Our annual, weeklong event continues to grow. Adaptive Path’s partners and lots of guest speakers pull out all the stops and head to our Nation’s capital for this User Experience Extravaganza - a full week of valuable training, fantastic after-hours events, and special guest speakers.
Meet Adaptive Path’s Business Strategist: Scott Hirsch
We are happy to announce that our colleague and good friend Scott Hirsch has joined the Adaptive Path staff as Business Strategist.
Scott helps Adaptive Path’s clients understand and measure the business value of their user experience efforts. Scott’s work focuses on examining the entire product development process with an emphasis on project selection, financing, evaluation, and accountability.
Scott has an MBA from UC Berkeley’s Haas School of Business and a double BA in English and Geology from the University of Virginia.
He will be joining Janice Fraser as a presenter at this month’s Fifth Annual ASIS&T Information Architecture Summit.
And in just a few weeks, Janice and Scott will release their first Adaptive Path Report on measuring the ROI of User Experience. This report is the culmination of six months of research in partnership with UC Berkeley’s Haas School of Business and a distinguished panel of independent advisors. The report will identify best practices and common obstacles in linking user experience investments to business returns.
If you’re in Austin for the IA Summit, stop by the Adaptive Path 3rd Anniversary Party and meet Scott, or read up on his team biography.
Six Steps to Better Interviews and Simplified Task Analysis
By Indi Young
I spend a lot of time helping clients conduct task analysis to form mental-model diagrams. When teams first start analyzing the interview transcripts they’ve collected, they often run into a confidence issue. “How will we know if we get the task groups right?”
This question usually arises because the team doesn’t have the kind of details it needs to identify clear tasks. The problem isn’t in sorting; it’s in the data-gathering stage. If interviews don’t provide details, task sorting becomes much more complex. Fortunately, there are six simple things you can do to improve the quality of your interviews, and clarify task analysis.
Read the rest of Indi’s essay »
Adaptive Path at the 2004 IA Summit in Austin
Come join the Adaptive Path partners for the 2004 IA Summit in Austin, TX. We’ll be speaking at and attending the world’s largest meeting for information architecture professionals. And we’re putting together an Adaptive Path party.
Join us for our Three-Year Anniversary Party on February 27, from 9 p.m. onward, at Club DeVille, 900 Red River St.
All the partners and staff will be there, along with friends, colleagues, and IA Summit attendees. (Word to the wise: Jeffrey Veen always has more drink tickets.) All are welcome!
During the day, Adaptive Path folks will be teaching several sessions at the Summit. Sessions we’re involved with include:
February 27, 2004
“Managing Design Politics,” Lane Becker and Janice Fraser
“User Experience and ROI,” Janice Fraser and Scott Hirsch
February 29, 2004
“Brand Driven Information Architecture,” Jesse James Garrett
“Then A Miracle Occurs…,” Peter Merholz
More information about the summit can be found here.
If you have any other questions, let us know.
Subscribe to the Newsletter
Sign up to receive essays, appearance dates, and other news from Adaptive Path.