MX East goes beyond typical design management discussions that remain focused on traditional concerns of print and brand, toward a new frontier of innovative products and service-oriented experiences.
Who Should Attend?
If you are a VP, director, or manager involved in product strategy, product development, service design, or design management, this is a prime opportunity to join peers from around the world for two days of inspiration, education and networking, removed from the hustle and distraction of your working life.
Key topics
- Embedding design practices throughout your company
- Overcoming organizational inertia
- Bringing emotional resonance to the experiences you deliver
- The secrets of innovation, and how to apply them to your work
- Metrics and measurement of design success
Industries Addressed
- Internet and web
- Health care
- Media and news
- Consumer products
- Product design
- Financial services
Pre-Conference Workshop
Sunday, October 21
Conference Program
Sunday, October 21
| Time |
Activity |
| 5:00-8:00 pm |
Welcome Reception |
Monday, October 22
| Time |
Activity |
| 8:00-9:00 am |
Registration & Breakfast |
| 9:00-9:45 am |
Experience Strategies — The Key to Long-term Design Value by Jesse James Garrett, President, Adaptive Path |
| 9:45-10:45 am |
Keynote by Lou Carbone, CEO of Experience Engineering |
| 10:45-11:15 am |
Break |
| 11:15-11:45 am |
What Does a UX Manager Have to do With Strategy? by Margaret Hanley, formerly of the BBC |
| 11:45-12:30 pm |
New Design in an Old Company: Building a UX Team in a Transitional Environment by Khoi Vinh, Design Director, The New York Times |
| 12:30-2:00 pm |
Lunch |
| 2:00-2:45 pm |
Integrating Design in Your Organization by Kim Goodwin, Creative Director, Cooper |
| 2:45-3:30 pm |
Making a Creative Space: Lessons from the Neo-Futurists by Sarah Nelson, Adaptive Path and Sharon Greene, The Neo-Futurists |
| 3:30-4:15 pm |
Break |
| 4:15-5:00 pm |
How Emotion Transforms Experience by Ryan Armbruster, SPARC Innovation Lab, Mayo Clinic |
| 5:00-5:45 pm |
Panel hosted by Jesse James Garrett, President, Adaptive Path |
| 6:15-7:30 pm |
Cook-off andCocktails |
| 7:30-8:30 pm |
Dinner |
| 8:45 pm |
Neo-Futurists Theater |
Tuesday, October 23
| Time |
Activity |
| 8:00-9:15 am |
Breakfast |
| 9:15-10:00 am |
Strategies for Successful Service Innovation by Mark Jones, IDEO |
| 10:00-10:45 am |
Building a Creative Culture by Chris Conley, Gravity Tank |
| 10:45-11:15 am |
Break |
| 11:15-11:45 am |
Useful, Usable and Desirable: How Whirlpool Finds Balance in Product Development by Sara Ulius-Sabel, Whirlpool |
| 11:45-12:30 pm |
Wine Made Simple: The Best Cellars Story by Joshua Wesson, CEO, Best Cellars |
| 12:30-2:00 pm |
Lunch |
| 2:00-2:45 pm |
Stop Putting Lipstick on the Pig with Irene Au, Director of User Experience, Google |
| 2:45-3:30 pm |
The Long Wow by Brandon Schauer, Adaptive Path |
| 3:30-4:15 pm |
Break |
| 4:15-5:00 pm |
The Myths of Innovation by Scott Berkun, author of The Myths of Innovation |
| 5:00-5:45 pm |
Panel with Peter Merholz, President, Adaptive Path |
