It's not uncommon for a sick body to reject a working organ, even though that organ will make the body healthy again. There's a parallel in the world of IA, where companies reject or mangle well-crafted solutions, typically for two reasons: 1) The company is simply not prepared to receive it; and 2) the solution didn't take the company's organizational idiosyncracies into account.

In order to ensure that their solutions are not only relevant, but workable, it's critical that IAs be involved in deeply understanding organizations and their customers. In this one-day seminar, Adaptive Path present a detailed methodology for developing such insight. The material will cover:
- Internal Discovery
- Stakeholder Interviews
- Secondary research
- Current state analysis
- User research/task analysis
- Feature/content prioritization

Along with learning specific step-by-step approaches, attendees will also receive a number of documentation templates to enable them to immediately put into practice what they've learned.

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