• UX Week. Now Ten Times Stronger.

    From the beginning, we didn't want Adaptive Path to be just a consulting firm. We loved attending and speaking at events and saw putting on our own as a great way to share our knowledge, learn from others, and bring our community together.

    We started small, with a single two-day workshop in 2001 that we took on tour around the United States in 2002. That went so well we decided to tackle something a little bigger—and UX Week was born.


    For the first UX Week in 2003, we stuck to an all-workshop format, but the following year we expanded our scope to include conference-style presentations, including our first guest speakers, such as Doug Bowman and Jason Fried (before he was famous!). This established the basic UX Week formula we've maintained to this day: inspiration through talks about ideas and case studies, plus practical skills-building through hands-on workshops.

    Along the way, we've been fortunate to host not only some of the world's top UX designers, but fascinating people from a wide range of disciplines. We've always looked toward fields adjacent to user experience design for inspiration. We've also changed as UX has changed—after attendees told us they needed more content about managing teams, we added a management track in 2006. The following year, we spun that out as its own conference, MX: Managing Experience.

    This year, the 10th UX Week promises another potent, wide-ranging mix of ideas and experiences. Check out our keynotes:

    • Microsoft's Jensen Harris on Windows 8 and the radical Metro UI
    • Researcher danah boyd, sharing her latest insights on young people and social media
    • Anthropologist Genevieve Bell on how technology is transforming human behavior
    • Design legend Stefan Sagmeister, offering his singular perspective on creative work

    Then there's the rest of our main stage lineup. We've got case studies both digital (Gina Trapani of social media startup ThinkUp) and not so much (the Boeing 787 Dreamliner!). We've got a museum exhibit designer, an expert on sustainable design, and a toy inventor. And of course, we've got longtime UX stalwarts like Bill DeRouchey, Tom Coates, and Peter Merholz (who?) sharing their wisdom.

    Don't forget about workshops. Hands on, small groups, learning by doing! We've got some great ones this year, including service design, content strategy, game design, and even improv (trust us, it's relevant!).

    Okay, you get the idea. It's August 21-24 in San Francisco, and we'd love to have you there, again, or for the first time. Check out uxweek.com to register or learn more.



    Add a Thought

    Slide to Submit

  • Close
    Team Profile