How can business methods and design methods play well together? Do we need wicked methods for wicked problems? Tim Ogilvie, author of Designing for Growth: A Design Thinking Toolkit for Managers, will share his perspective this October at our Service Experience Conference. Until then, enjoy these tidbits.
JH: Why do you think a conference about service design and experience is relevant now?
TO: The next frontier isn’t the oceans, or deep space, but rather, it is the tiny space between ourselves and others. Or it’s the gap between our current habits and our best self. These are inward journeys, and we often use services to navigate that space. Behavior change is at the heart of many wicked problems, and services are the best thing we’ve found so far to support behavior change.
JH: What do you hope to leave people with after your talk?
TO: Wicked problems have always been there. Right now we seem to be at the cusp of discovering wicked methods. Not design methods—those are pretty well-understood—but methods that unite design and strategy in the cause of entrepreneurship. With that in mind, I’d like invite conference participants to consider reaching outside of their chosen mono-culture—be it design, or entrepreneurship—and find ways to open up their process of problem-solving.
Right now we seem to be at the cusp of discovering wicked methods… that unite design and strategy in the cause of entrepreneurship
JH: Why are you excited about speaking at the Service Experience Conference?
TO: One of my mentors said, “You teach what you most want to learn.” So I’m excited about SX because of the opportunity to learn from a unique collection of designers, entrepreneurs, and strategists. For that reason, I’m not so much going to talk as to collaborate-in-the-moment.
JH: What would make the conference a great service experience for you?
TO: The more interaction the better. I’d love to see the participants find opportunities to co-create the experience.
Register for The Service Experience Conference and get more information here. Use code BLOG for 10% off your registration.