Last summer, it was my pleasure to lead an Adaptive Path team that worked with Turner to flesh out their concept for an online video platform. The result of that collaboration launched today as Super Deluxe, Turner’s site for short-format comedy creators.

Everyone involved in the creation of Super Deluxe understood that success would mean crafting an experience that kept people entertained—while still catering to their needs to successfully navigate, discover and socialize. The result is probably the most visually experimental site I’ve ever gotten a chance to contribute to; a sense of wit and whimsy permeates the experience, inviting users in and encouraging exploration.

Look for more details on the creation of Super Deluxe soon, when I post my upcoming interview with some members of the team. In the meantime, go on over, have yourself a laugh.

[update: Comments for some reason defaulted to off - sorry, fixed now.]