Slidecast: The Long Wow
At the IA Summit this year, I dove into one approach to design we cover in Subject to Change called The Long Wow. It’s a simple idea: If you want to have loyal customers, you can’t just assign them customer ID cards and hope they behave as you’d like. Instead, you need to thoughtfully design experiences to impress them repeatedly over the long haul.
Here’s the slidecast including audio, covering what the long wow is all about and how you can achieve it.
Special thanks to Jeff Parks and the folks at Boxes & Arrows for sharing the audio!
There are 6 comments on this idea.
[...] The Long Wow [...]
[...] know I needed. The result: I’m now a more loyal Dopplr user. It’s a great example of a long wow [...]
[...] Check out the comment by Brandon Schauer on Adaptive Path blog which sees the Dopplr idea as a long wow moment. Share and [...]
I absolutely love this. Is there any chance you have the video that goes along with it?
[...] forty minutes this morning listening to Brandon Schauer of Adaptive Path give a talk about “The Long Wow” at the 2008 IA Summit – this is a great listen if you like to think about creating compelling [...]
[...] forty minutes this morning listening to Brandon Schauer of Adaptive Path give a talk about “The Long Wow” at the 2008 IA Summit – this is a great listen if you like to think about creating compelling [...]
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