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Adaptive Path Newsletter for October 3, 2007

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Wine Tasting & Avant Garde Theatre at MX East

MX East is all about managing experience through creative leadership and to get your creative juices flowing, we’re hosting a lunchtime wine tasting and after dinner theatre production. At lunch on Day 2, Joshua Wesson, sommelier and CEO of Best Cellars, will discuss his innovate wine retail store and lead a wine tasting. After dinner on Day 2, the Neo-Futurists will perform their signature show, “Too Much Light Makes the Baby Go Blind,” as a follow-up to Sarah Nelson and Sharon Greene’s presentation, Collaboration and Creativity: Lessons from the Neo-Futurists.

Don’t forget to use discount code “NEWS” when you register for MX East. See you in Philadelphia.

Jesse Talks Shop with Khoi Vinh, Design Director, NYTimes.com & MX East Speaker

Khoi Vinh, Design Director at the New York Times, will be presenting at MX East, our design management conference, taking place October 21-23 in Philadelphia. Jesse James Garrett had the opportunity to speak with Khoi about his role at the Times and the challenges facing design managers.

Jesse James Garrett [JJG]: Khoi, hello and welcome. Let’s start with your role at the New York Times.

Khoi Vinh [KV]: My title is Design Director and I run the design group for NYTimes.com. A lot of people make the very understandable mistake of assuming that we are responsible for all of the interactive graphics that you see on the site — Flash graphics, interactive charts, and so forth. That’s actually not the case. What we’re responsible for is a bit higher level, and a little bit more invisible. We’re actually designing the platform of NYTimes.com much like a design studio or a consultant would. I have to design a site for editors to work with and for multimedia generalists to produce those graphics. We consult with the graphics folks, to help them with best practices in terms of how to make their graphics in keeping with the overall interaction models for NYTimes.com. We don’t get into the business of being generalists. That’s what they do and they do it better than anybody else. So we try and get out of their way as much as possible.

JJG: Is this a role that existed there before you started there?

KV: Yes, it did. It’s a fairly unique set of requirements. It’s a bit of a creative director role, it’s a bit information architect or usability authority role, it’s a bit of technical generalist. It requires some savvy about how journalism works and how the Times treats news. And it requires a lot of straddling the divide between journalism and business at the New York Times; trying to reconcile that stuff as the company heads towards a digital future.

Read the rest of Jesse’s interview with Khoi and register for MX East. Enter discount code “NEWS” for 15% off of the registration price.

UX Intensive Vancouver: A La Carte Registration & Special Hotel Rates

UX Intensive — our intermediate-to-advanced workshop series examining the four key elements of a creating a successful interactive experience — offers single-day, a la carte registration. Design your own workshop by cherry picking from the four topics: Design Strategy, Design Research, Interaction Design, and Information Architecture. As always, use discount code “NEWS” for 15% off of the registration price.

We’ve also got a discounted hotel rate for our attendees at the Sheraton Vancouver Wall Centre. When you register for UX Intensive, be sure to book your hotel stay too. Hurry, the discounted room registration ends October 12.

Brandon Discusses Design Thinking on Jess McMullin’s bplusd Blog

Brandon Schauer recently shared his thoughts on design thinking with Jess McMullin on Jess’s blog bplusd.org. Learn the definition of design thinking, its pitfalls, and its role in strategy. Brandon will also be presenting a full-day session on design strategy at UX Intensive Vancouver. Register with discount code “NEWS” for an additional 15% off registration.

Jesse James Garrett Evangelizes UX in PC World

If you missed Jesse’s keynote at The Rich Web Experience conference, be sure to check out PC World’s article, AJAX Pioneer Emphasizes User Experience for the highlights of Jesse’s presentation.

Microsoft Sponsors MX East

We’re pleased to announce that Microsoft is the Platinum sponsor for MX East. This year, Microsoft launched Microsoft Expression Studio, a suite of design and interaction tools for user experience and web designers to bring vision to reality through designer-developer collaboration in the delivery of rich internet applications to the web. At MX East 2007, you can visit the Microsoft Silverlight Lounge to learn more about this and other innovations that will bring richer experiences to the web. Stay tuned for special offers Microsoft will have for MX East 2007 attendees.

We’d like to thank Microsoft for their support of MX East 2007.

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