Last Call on Early Bird Registration for UX Intensive Vancouver
We’re sounding last call for UX Intensive Vancouver’s early bird registration. Register now for a deep discount to our popular workshop series that focuses on the four key elements of user experience: Design Strategy, Design Research, Interaction Design, and Information Architecture. Choose to attend all four days or customize your experience with single day registration. Use discount code “NEWS” for an additional 15% off.
Brandon Discusses the Role of Emotion in Experience with Ryan Armbruster, Mayo Clinic
As Director of Mayo Clinic’s SPARC Innovation Program, Ryan Armbruster guides the clinic to solutions that not only advance the patient experience but also improve health outcomes. Ryan will be presenting at MX East, our experience management conference, taking place October 21-23 in Philadelphia. Brandon Schauer had a chance to speak with him about the SPARC Innovation Program, how it integrates with the larger organization, and the role of emotion in experience.
Brandon Schauer [BS]: What is the SPARC Innovation Program?
Ryan Armbruster [RA]: The Mayo Clinic’s approach to healthcare services is that the needs of the patient come first. In the past, this meant a focus on the medical and clinical conditions of the patient. But what Mayo Clinic realizes is that to be effective in the delivery of healthcare and caring services, we really need to understand what are all the other things at play beyond the patient’s clinical condition to be able to design a really amazing healthcare service experience.
And that’s exactly where SPARC Innovation Program plays a role. The SPARC program provides the Mayo Clinic with the capability to understand what are all of those other associated unmet needs surrounding the medical condition.
BS: How does SPARC change healthcare delivery?
RA: First we connect deeply with what those unmet patient needs are, often through observational research and ethnographic studies. Then we start to conceptualize solutions, or inform or change solutions to meet those patient needs. We help our partners through understanding how the research insights can be translated into solutions that are going provide even greater value for our patients…
Read the rest of Brandon’s interview of Ryan Armbruster and be sure to register for MX East, our conference on managing experience through creative leadership. Use discount code “NEWS” for 15% off of the registration price.
Sarah’s Article on A List Apart Champions Client Collaboration
Sarah Nelson champions design collaboration with clients in her recently published article, Get Out from Behind the Curtain on A List Apart. Learn how to facilitate a successful collaborative working session from one of our design strategy gurus.
The Charmr Makes BusinessWeek
We’re proud to announce that the Charmr made BusinessWeek.com last week: Designing for Diabetics talks about the latest developments in diabetic management devices and our R&D team’s research and design for the concept. Look for the article in an upcoming print edition of BusinessWeek.
Get 15% Off Registration for MX East
Just a quick reminder that you can get an additional 15% off of registration for MX East — our conference on managing experience through creative leadership — October 21-23 in Philadelphia. As the business value of design becomes clearer, creative managers building the next generation of products and services are confronted with an increasingly demanding set of challenges. MX East brings thought leaders from IDEO, Google, The New York Times, The Mayo Clinic, and many others, to show you what it takes to get great experiences out into the world. Register with discount code “NEWS.”
Microsoft Sponsors MX East 2007
We’re pleased to announce that Microsoft is the Platinum sponsor for MX East 2007. This year, Microsoft launched Microsoft Expression Studio, a suite of design and interaction tools for user experience and web designers to bring vision to reality through designer-developer collaboration in the delivery of rich internet applications to the web. At MX East 2007, you can visit the Microsoft Silverlight Lounge to learn more about this and other innovations that will bring richer experiences to the web. Stay tuned for special offers Microsoft will have for MX East 2007 attendees.
We’d like to thank Microsoft for their support of MX East 2007.
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