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Adaptive Path Newsletter for September 19, 2007

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UX Week 2007 Sessions Now Available in iTunes

The podcasts from this year’s UX Week are now available online via iTunes. We’ve got the first seven uploaded and will continue to add more as they become available. We’ve also opened registration for UX Week 2008. We’re bringing it back home to San Francisco — register today.

Rachel Talks Service Design with Mark Jones, IDEO

Rachel Hinman recently spoke with Mark Jones of IDEO about his upcoming MX East presentation, Strategies for Successful Service Innovation and his work at IDEO in service design and innovation. The following is an excerpt from the interview.

Rachel Hinman [RH]: Welcome, Mark. Tell us a little about the work you are doing over at IDEO.

Mark Jones [MJ]: Thank you, Rachel. I lead the service innovation group at IDEO Chicago and right now there’s a lot of attention on service design and service innovation.

RH: That was something I was curious about: People have been doing [service design] for a long time but it’s getting more attention. Are people coming to you guys and asking for specifically for service design? Or is it something you have to explain?

MJ: People are definitely coming to us. I think that many service companies are finding that their services have been commoditized and are realizing they have to differentiate themselves. Companies are realizing that they actually have to pay attention to what their customers want. Expectations are higher and the competitive landscape is much tighter than it used to be. Companies have to innovate. And so they are coming to us.

On the other hand, I’d say that many service companies have traditionally worked with management consultants, not with design consultants…

Read the rest of Rachel’s interview of Mark Jones and be sure to join us October 21-23 for MX East, our conference on managing experience through creative leadership. Remember to register with discount code “NEWS” for 15% off of the registration price.

Follow Adaptive Path on Twitter

Want to know what Adaptive Path is doing? Follow us on Twitter: username “AdaptivePath.” And be sure to check out Jeremiah Owyang’s article, What Web Marketers Should Know About Twitter for the skinny on Twitter.

Bill DeRouchey’s UX Week 2007 Talk is a Slidecast

Bill DeRouchey turned his UX Week 2007 presentation, Learning Interaction Design From Everyday Objects into a slidecast for your viewing pleasure.

UX Intensive Vancouver: Strategy, Design Research, IA & IxD

Haven’t registered yet for our UX Intensive workshop series this October in Vancouver? Now’s the time — we’re filling up at a sprightly pace. This year, we’re at Vancouver’s gorgeous Sheraton Wall Centre, which offers a complete multi-media experience. Use discount code “NEWS” for an additional 15% off the registration price.

Microsoft Sponsors MX East 2007

We’re pleased to announce that Microsoft is the Platinum sponsor for MX East 2007. This year, Microsoft launched Microsoft Expression Studio, a suite of design and interaction tools for user experience and web designers to bring vision to reality through designer-developer collaboration in the delivery of rich internet applications to the web. At MX East 2007, you can visit the Microsoft Silverlight Lounge to learn more about this and other innovations that will bring richer experiences to the web. Stay tuned for special offers Microsoft will have for MX East 2007 attendees.

We’d like to thank Microsoft for their support of MX East 2007.

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