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Adaptive Path Newsletter for August 23, 2007

Ideas Sections:

Announcing the Charmr: Adaptive Path’s Latest R&D Project

We are proud to announce our latest R&D project: the Charmr. We took on the challenge of diabetes technology after reading Amy Tenderich’s Open Letter to Steve Jobs asking Apple to tackle the problem of clunky medical devices. We’re overwhelmed and proud of the reaction from both the design community and diabetic community. Be sure to follow our blog postings tracking the nine weeks of research, strategy, and design sessions culminating in our design concept video.

Congratulations to the entire Charmr project team for work well done.

MX East — Getting Great Experiences Out into the World

Do you feel like you’re the only one in your organization dealing with the challenges of getting great experiences out into the world? You’re not alone. Our Managing Experience Through Creative Leadership conference brings together a spectrum of thought leaders on what it takes to bring experience design to your organization and customers.

We’ve changed it up this time, locating the conference in a retreat-like setting near Philadelphia, October 21-23, that allows you to truly connect with a community of peers and thought leaders.

Register now to take advantage our early bird registration plus use discount code “NEWS” to receive an additional 15% off of early registration.

Now at MX East: The Role of the UX Manager & Emotion in Experience

Two more session abstracts are now available for our MX East conference:

“What Does a UX Manager Have to Do with Strategy?” by Margaret Hanley, formerly of the BBC.

When you are part of a large development group with people organized into their disciplines, managers find themselves lost in the day-to-day of projects. How can managers contribute to the strategy of developing the products you and your team are designing experiences?

Learn from Margaret Hanley about strategy from a user experience point of view and where it lies in organizations. Margaret will also discuss the difference between strategy and UX work and how a UX Manager frames the problem with a different set of eyes.

“How Emotion Transforms Experience” by Ryan Armbruster, Mayo Clinic

The healthcare experience is a physical and emotional journey. The experience deals with human well-being, and is literally often a matter of life or death. Yet, even in the most remarkably emotional industry, many organizations develop and implement services that remove consideration of human emotions. Why? Incorporating human needs and emotions can add significant complexity to any effort, and traditional business quality methods don’t offer a reliable or effective way to incorporate the consideration of these elements.

Learn how Mayo Clinic, the world’s largest and most specialized integrated clinical practice, continues to advance its ability to incorporate and address the complexity of human emotions in every element of its experience design.

Jesse Tells E-consultancy All About Ajax, Amazon & UX

Jesse James Garrett tells E-consultancy all about Ajax, what’s going on in the user experience field and Web 2.0. It’s a great read — if we do say so ourselves.

UX Intensive Vancouver is Filling Up Fast

We’re pleased to report that our upcoming UX Intensive workshop in Vancouver is filling up fast! Space is limited, so get in while there’s still room.

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