- Don’t Miss Rachel’s Presentation “They Call it Surfing for a Reason” at CHI 2008
- Henning Asks Peter Coughlan About IDEO’s Transformation Practice
- Countdown to MX San Francisco
- Kim’s Got Discount Codes for MEX & From Business to Buttons
- Catch the Early Bird Registration for UX Intensive Minneapolis & UX Week
Don’t Miss Rachel’s Presentation “They Call it Surfing for a Reason” at CHI 2008
Rachel Hinman is in Florence, Italy this week presenting the case study she co-wrote with Mirjana Spasojevic, of the Nokia Research Lab and Pekka Isomursu of Nokia Design: “They call it Surfing for a Reason: Identifying mobile Internet needs through PC Internet deprivation.” If you’re at CHI, drop her a line at hinman[at]adaptivepath[dot]com.
Henning Asks Peter Coughlan About IDEO’s Transformation Practice
Henning Fischer recently had an email conversation with Peter Coughlan, Partner and Transformation Practice Lead at IDEO. They discussed IDEO’s transformation practice and his team’s processes to create a more human-centered design. Peter will be presenting on at our upcoming MX San Francisco — Managing Experience Through Creative Leadership — conference on April 20-22.
Below is an excerpt, or you can read the full interview.
Henning Fischer [HF]: What is IDEO’s Transformation by Design practice?
Peter Coughlan [PC]: IDEO’s transformation practice helps clients become more innovative, customer- or employee-centered, sustainable. We do this using some core principles of design and design thinking — building empathy with stakeholders, envisioning a future, prototyping — the stuff that good human-centered design is made of, this time applied to organizations.
[HF]: What lessons has IDEO learned from working with clients in this manner? How has the practice changed over the years?
[PC]: We’ve learned a lot about the difficulty of getting people to change behavior in organizations. So, we’ve really ratcheted up certain aspects of the process — for instance, getting stakeholders to reveal what they really care about, making sure that visioning sessions are as inclusive as possible, and making change as tangible as possible inside the organization, so that people have constant reminders and prompts for behavior change.
[HF]: How do you get visioning sessions to be inclusive as possible without the too many cooks in the kitchen problem?
[PC]: You use visioning sessions as divergent activities — you’re trying to get as many ideas, from as many different perspectives, as possible. So, to extend your metaphor, during a visioning session you’re not yet started cooking — you’re just getting people to contribute ingredients. They of course can have an opinion about what ingredients they like (which is important feedback, and you should gather that feedback in order to help you decide what you’re going to make).
Read the rest of Henning’s interview of Peter Coughlan on IDEO’s Transformation Practice.
Countdown to MX San Francisco
We’re starting our countdown to MX San Francisco — Managing Experience Through Creative Leadership — April 20-22 — at the InterContinental Mark Hopkins Hotel. We’ve got a stellar line-up of speakers discussing what it takes to get great experiences out into the world. Register today and use discount code “NEWS” for an additional 15% off of the registration price.
Kim’s Got Discount Codes for MEX & From Business to Buttons
Kim Lenox will be presenting, “Mobile Handsets: Fashion is a stronger motivator than functionality” at MEX in London, May 27-28, 2008. Use discount code “AP08” for a 15% discount off of the registration price.
The next stop on Kim’s whirlwind tour of Europe is her presentation, Process Reboot: Changing your process to create experience-driven innovations, at From Business to Buttons in Malmo, Sweden, June 12-13, 2008. Enter “FBTB2008” in the special requests field for an additional 15% off of regular registration. (This discount code does not apply to the Early Bird Fee.)
Catch the Early Bird Registration for UX Intensive Minneapolis & UX Week
We’ve got early bird pricing for UX Intensive Minneapolis and UX Week 2008 . Register now and use discount code “NEWS” for an additional 15% off of the registration price.
UX Intensive is an intermediate-to-advanced workshop series examining the four key elements that contribute to a successful interactive experience: Design Strategy, Design Research, Interaction Design, and Information Architecture.
At UX Week 2008, we’re discussing what it takes to create great products and services in an uncertain world with a mix of inspiring talks from recognized thought leaders and hands-on workshops.
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