Get to Know Chip Heath: MX San Francisco Keynote Speaker
We’re pleased to announce that Chip Heath, co-author of the best-selling Made to Stick: Why Some Ideas Survive and Others Die and Professor of Organizational Behavior, Graduate School of Business at Stanford University will be keynoting the first day at MX San Francisco.
Chip’s research examines why certain ideas — ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths — survive and prosper in the social marketplace of ideas. These “naturally sticky” ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders. A few years back Chip designed a course, now a popular elective at Stanford, which asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, How to Make Ideas Stick, has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers.
Check out Chip’s personal blog site as well as his interview on IT Conversations for Tech Nation.
Special Invitation to MX San Francisco
We’ve dedicated an entire conference to what it takes to get great experiences out into the world. At MX San Francisco: Managing Experience Through Creative Leadership, we’re bringing together some of the strongest and most influential voices on the topics of organizational change, user experience strategy, and creative team leadership to share their ideas, practices, and secrets of innovation.
We invite you to join us April 21-22 in San Francisco for this year’s conference, where we’ll explore the many challenges user experience champions face:
- Overcoming organizational inertia
- Managing toward a vision
- Building a creative team
- Bringing emotional resonance to the experiences you deliver
- Embedding design practices throughout your company
MX brings together the people that excite us here at Adaptive Path. We’ve invited a fantastic group who will inspire, teach, and give us tools to take back to our daily lives. We’re putting the final touches on the speaker list and schedule, but so far the line up includes:
Day One:
- Keynote: Chip Heath, co-author of “Made to Stick: Why Some Ideas Survive and Others Die” and Professor of Organizational Behavior, Stanford University
- Cordell Ratzlaff, Director of User Experience, Cisco
- Secil Watson, Senior Vice President Internet Channel Strategy, Wells Fargo
- Peter Coughlan, Transformation Practice Lead, IDEO
Day Two:
- Keynote: Chip Conley, Founder and CEO, Joie de Vivre Hospitality
- Stephen Anderson, Vice President of Design, Viewzi
- Rachel Hinman, Design Strategist and mobile experience expert, Adaptive Path
- Ryan Armbruster, Chief Experiencee Officer, radiation oncology practice
- Ryan Freitas, Experience Design Director, Adaptive Path
- Matt Jones, Founder, Dopplr
- Scott Hirsch, Founder, Management Innovation Group
Our speakers will talk about crucial ideas and themes in design. No hidden agendas or sales pitches, just honest discussions about the things that concern user experience vice presidents, directors, and managers.
Register now to catch early bird registration — ending February 3 — and use discount code “NEWS” for an additional 15% off of the registration fee.
Save the Date for Adaptive Path’s Seventh Anniversary & Book Launch Party
Save the date for our Seventh Anniversary and Book Launch Party on March 21 at a new location (TBA) — don’t worry — we’re bringing the taco truck with us. In case you missed it: We announced that our new book, Subject To Change: Creating Great Products & Services for an Uncertain World, is now available for pre-order at Amazon.com. Pre-order your copy today and come party with us — Adaptive Path-style — on March 21.
UX Intensive Early Bird Registration Ends February 3
Just a quick reminder that early bird registration for UX Intensive San Francisco — February 19-22, 2008 — ends February 3. UX Intensive is our hands-on, intermediate-to-advanced workshop series examining the four key elements that contribute to a successful interactive experience: Design Strategy, Design Research, Interaction Design and Information Architecture. Register now before the price goes up! Use discount code “NEWS” for an additional 15% off of the registration fee.
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