In this week’s newsletter: Adaptive Path is coming soon to a town near you. Whether at one of our speaking engagements, workshops, or a new 2005 course, we hope to see you sometime soon. Read on for our New Year’s Resolutions and a discount on reports.
Message from a Friend of the Path
Finally: an independent evaluation of Enterprise Search technologies. The CMS Watch Enterprise Search Report details the strengths and weaknesses of the 28 search vendors, identifies their suitability for different use cases, and provides real-world budget scenarios for effective planning.
Adaptive Path Hits the Road
The Adaptive Path Team is off to speak at industry conferences, trade shows, and local associations around the globe:
- Peter Merholz is speaking at the AIGA Colorado meeting in Denver, CO on January 26.
- Lane Becker and Jeffrey Veen are speaking at the Public Broadcasting Internet Summit in San Francisco on January 27 and 28.
- And, we’re excited to announce that Peter Merholz, Jeff Veen, and Janice Fraser are all teaching sessions at the IA Summit in Montreal from March 3-7.
Did you attend a great conference, trade show, or event last year that Adaptive Path should know about? If so, contact our marketer, Patricia, at email@example.com.
Join Us January 25 for Our CMS Workshop
Our January CMS workshop is coming up fast. Join Jeffrey Veen and Peter Merholz in San Francisco for “Make Your CMS Work for You,” a workshop that answers the question, “Why do so many CMS projects fail?” Whether this is your first time considering a content management system, or you’ve been burned by failed implementations in the past, this workshop will teach you how to do it right.
Seats for the workshop are limited, so sign up today. Newsletter subscribers get a 15% discount off this workshop by using discount code AFT61 during registration. For more information and to register, click here.
Nine Resolutions for 2005 By the Adaptive Path Team
Shut up and make stuff. By Jesse James Garrett
As advocates of user-centered design, we often place a strong emphasis on research and planning before any design project. There’s a good reason for this emphasis: Most of the user experience problems we see with products in the marketplace could have been avoided with a little forethought. But the pitfall of this approach is that we sometimes place too much emphasis on planning at the expense of experimentation. In some cases, analysis will only get you so far. Eventually, you just have to try something and see if it works. The trick, of course, is to actually do that follow-up – to measure and monitor how design changes influence user behavior – and then be willing to act on what we’ve found.
For 2005, I’m resolving to keep an eye out for cases when we’ve reached the limit of what we can learn from research and analysis, and to be unafraid to try out solutions that aren’t grounded in analytic rigor.
2005 Workshop Registration Now Open
We’re in the process of scheduling all kinds of workshops for 2005; however, you can register now for:
“The Elements of User Experience”
Join Jesse James Garrett in Boulder, CO on April 28 or in Seattle, WA on June 9th for this popular course. Jesse’s class sold out both times we offered it in 2004, so we recommend registering early.
“User Experience Week, 2005”
Join the entire Adaptive Path team in Washington D.C. This year, we’ll be presenting all new material on the challenges and opportunities of user experience design.
For all 2005 Adaptive Path events, newsletter subscribers get a 15% discount by using discount code AFT61 during registration.
For details on these events, click here.
Save on Adaptive Path Reports
Newsletter subscribers get a 15% discount off Adaptive Path’s research reports, just use coupon code NEWS15 when you place your order. If you haven’t purchased them already, be sure to check out: “Site Content Search: A User Experience Analysis” and “Leveraging Business Value: How ROI Changes User Experience.” You’ll find our reports here.