Nicole Lazzaro's "The Future of UX is Play: The 4 Keys to Fun, Emotion and User Engagement
I selfishly agreed to review Nicole Lazzaro’s talk and write this introduction after missing her talk during UX Week. She’s been working in game design for the past 20 years and I wanted a closer look at her model of the 4 keys of emotion and fun in game play. They include, Easy Fun, Hard Fun, People Fun, and Serious Fun.
Game design is already a popular topic for experience designers and it will continue to gain in relevancy. It’s clear that games are a great framework for the increasing number of data feedback loops from our smart objects,...