Yep, I realize that the video is 49 seconds… Keynote doesn’t seem to exist in the same space-time continuum as Quicktime, Vimeo, and well, us.

Nice demonstration of the experiment using the awesomely powerful animation tools of powerpoint/keynote (I only half kid).  But one liberty you took in your mock-up was the alteration of the target’s color.  And for that I thank you.  Watching a target uniformly move from side to side with no other change I suspect could result in rapidly diminishing returns (or worst a loss) of creative performance.  Clearly you recognized that, and introduced the new color at the “appropriate” moment.  This was, in fact, testing a new theory on boosting creativity: random stimulation. Though not an earth-shattering notion, we intrinsically recognize a need for mixing-it-up when things grow stale.  Even after a few passes from red to green and back again, I experienced a noticeable decline to my own “creative juices”.  Creative burn-out in itself could be another interesting topic to discuss. Until then, you may want to consider shortening the animation/video down to even 15 seconds (and unlooping it), or play around with the myriad of drawing tools at your disposal (shape, speed, position, etc.).  Thanks for sharing.

Hi Eric… and good points about the format. I actually went with the color chance to prevent burning a dot on the back of your retina, but I agree it would be helpful to avoid the hypnotic/boredom effect. Perhaps it needs a high-tempo techno soundtrack.

:)

There’s no perhaps about it.

Have you tried reading a book?

or there’s always pong.

Daniel is right, isn’t reading moving your eyes back and forth for long periods of time?

Sounds like witch-craft to me…still anything is worth a go these days…:-) do you know what you might have started here?

you’d have to be pretty desperate to actually do this. i think it is ridiculous.

[...] 30 Seconds To Creativity - People who watched a target moving side-to-side for 30 seconds have been tested as producing significantly more ideas when immediately given a creative task. This technique is, “thought to increase the cross-talk between the hemispheres.” [...]

[...] 30 seconds to creativity (adaptivepath.com) [...]

CG - pipe down. You have no grasp of the mechanics of the human mind, infact I am not sure its possible for you to be one with such a lazy arrogant comment.

I prefer the Guinness way to creativity.  A bit longer but a lot more fun, and it works! (Or at least it seems that way)

[...] via [...]

hi, Brandon. it’s cool. I did a translation work of your idea into chinese on this site. link: http://wavebehind.org/2010/02/post-14.html

if this is true people who watch tennis must be the most creative people in the world.

[...] Adaptive Path and Scientific [...]