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MX

San Francisco — March 1 - 3, 2009

Register Today
Early Bird Pricing (until September 30)
2-day conference:$1,395
Pre-Conference Workshop:$445

Regular Pricing
2-day conference:$1,995
Pre-Conference Workshop:$545

As the business value of design becomes clearer, creative managers building the next generation of products and services are confronted with an increasingly demanding set of challenges. MX brings thought leaders from IDEO, Google, The Mayo Clinic, Cisco, and many others, to show you what it takes to get great experiences out into the world. MX goes beyond typical design management discussions that remain focused on traditional concerns of print and brand, toward a new frontier of innovative products and service-oriented experiences.

Here's what they said about MX 2008:
"I go to a lot of shows and events, and this was the most invigorating gathering I've ever been too. Seriously charged up." —Thomas Obrey, PixelMEDIA, Inc.
"Loved the diverse group of speakers. Overall, the presentations were inspiring and entertaining, and I came away with some powerful tools and lessons. I was most impressed with the amount of information packed into a two-day session, and learned many lessons I'll be able to put to use right away. One of the most important was the validation that as practitioners we are a relatively new breed, but also the revelation that what we do has made such a profound impact." —Kristin Miller, Microsoft

Who Should Attend?

If you are a VP, director, or manager involved in product strategy, product development, service design, or design management, this is a prime opportunity to join peers from around the world for two days of inspiration, education and networking, removed from the hustle and distraction of your working life.

Highlights from MX 2008

Highlight Reel

In just a few minutes, you'll get a glimpse of the best from this year's MX conference.


MX2008 | Highlights from Adaptive Path on Vimeo.


Ryan Armbruster

In this session we learned Ryan's proven techniques for integrating the complexity of human emotions into all elements of experience design.


MX2008 | Ryan Armbruster from Adaptive Path on Vimeo.

Stephen Anderson

To understand how unorthodox ideas can make it through an organization, Stephen looked outside the design industry to filmmaking. Specifically, he analyzed at what it took to make the one of the most influential — and disruptive — films of all time: the original Star Wars movie.


MX2008 | Stephen Anderson from Adaptive Path on Vimeo.

Björn Hartmann

Björn unveiled his leading work in design tools for pervasive computing, sensor based interactions, and design by modification.


MX 2008 | Björn Hartmann from Adaptive Path on Vimeo.

Cordell Ratzlaff

Drawing on experience from Apple, frog design, and Cisco, Cordel helps us understand what it takes to create a culture that fosters breakout products.


MX 2008 | Cordell Ratzlaff from Adaptive Path on Vimeo.


Peter Coughlan

Peter Coughlan describes some organizations that currently deliver great customer experiences, and suggests how organizations might go about strengthening experience design capabilities when this has not been a focus.


MX 2008 | Peter Coughlan from Adaptive Path on Vimeo.


Matt Jones

Matt Jones cites examples from the development of Dopplr and other services, as he discussed recent trends in social software, object-centered sociality, the beginnings of social infrastructure (opensocial, xfn, hcard, openID), personal informatics, and approaches for baking social ettiquette into the design.


MX2008 | Matt Jones from Adaptive Path on Vimeo.


Margaret Gould Stewart

Margaret Gould Stewart, User Experience Manager at Google discusses the traits that make some managers particularly effective, how she has customized her management style over the years to both corporate context and the individuals on the teams she has led, plus some specific tactics and tools she uses to refine and improve her management practices.


MX 2008 | Margaret Gould Stewart from Adaptive Path on Vimeo.


Chip Conley

Chip Conley, CEO of Joie de Vivre Hospitality, spoke at Adaptive Path's MX: Managing Through Creative Leadership conference. His keynote talk titled, PEAK: How Great Companies Get Their Mojo from Maslow explores how to transform the workplace via the three key relationships in business with employees, customers and investors.


MX 2008 | Chip Conley from Adaptive Path on Vimeo.


Stephen Anderson of Viewzi presented:
"Leading the Rebellion: Turning Visionary Ideas into Reality"

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A Graphic Guide to MX

As part of the conference, we captured emerging insights from the speakers using graphic recording. The speakers' talks were captured with memorable visuals and colorful typography, providing a visual snapshot of the presentation. At the end of the conference, the key topics were collected into a landscape map, summarizing the emergent patterns and themes.


Ryan Armbruster encouraged audience participation during:
"How Emotion Transforms Experience"

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Location:

Intercontinental
San Francisco

888 Howard Street
San Francisco, CA 94103
Google map

Key topics

  • Overcoming organizational inertia
  • Managing toward a vision
  • The secrets of innovation, and how to apply them to your work
  • Building a creative team
  • Bringing emotional resonance to the experiences you deliver
  • Embedding design practices throughout your company

Industries Addressed

  • Internet and web
  • Health care
  • Media and news
  • Consumer products
  • Product design
  • Financial services

More Attendee Quotes:

"Although most of the points raised were already in my head in one form or another, these sessions really crystallized my thinking and gave good, concrete and practical points which will really come in handy." —Duncan Lamb, Skype

"The overall MX experience was great, from registration, to the surprise book package in the mail, and on to the event itself. All first class. The venue was nice too." —Chuck Hermes, Clockwork Active Media Systems