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Showing the Value of UX

Online Seminar — August 6th, 2008 at 10:00 AM Pacific Time

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      Register today: only $129

This seminar combines the worlds of design and business to give you principles and tools that can connect User Experience to real business impact. Led by Adaptive Path's Design Strategist, Brandon Schauer.

*Bonus report: Along with your payment for the virtual seminar you'll receive a complimentary copy of Leveraging Business Value: How ROI Changes User Experience, a 68-page report with case studies and details behind many of the concepts covered in the seminar.

This 75-minute online seminar provides aspiring UX professionals with the approaches for thinking and talking about the value of UX within your organization as well as specific tools and design activities that lead to and communicate business value.

Who is this workshop for?

Many of the UX professionals we work with have mastered the design of user experiences, only to find that what limits their success and their career is the ability to frame their work as clear wins for the business. This online seminar is for these managers of user experience, interactive marketing, usability, or any accomplished UX professional aspiring to improve their strategic role within their firm.

For UX Managers and practitioners looking to have larger business impact, this 1.75-hour online seminar introduces you to simple, applicable models for playing a more strategic role within your organization. During this session we'll examine the role of UX in the greater business environment, and then narrow our focus on particular business and design skills you can apply to increase the value of UX throughout your organization.

What will you learn?

How does a Virtual Seminar Work?

You'll participate in the seminar through an online presentation on your web browser. The technology works on both PCs and Macs through either Internet Explorer or Firefox with Adobe Flash Player (version 6 or newer). Feel free to share the seminar with your colleagues on a big screen. We will send detailed connection instructions one-week before the seminar.

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Sample Seminar Material

Organizational Drivers Model

With the Organizational Drivers Model, we'll examine the stages of maturity for UX within an organization.

UX Value Chain

The UX Value Chain reveals points where UX can gain traction in the value-creation process within organizations.

Prototype as Storyboard

Experience prototypes like storyboards can be applied to organizational strategy to make it tangible and actionable.