Who Should Attend?
If you are a VP, director, or manager involved in product strategy, product development, service design, or design management, this is a prime opportunity to join peers from around the world for two days of inspiration, education and networking, removed from the hustle and distraction of your working life.
Pre-Conference Workshop: Process Reboot
San Francisco — April 20
| Time | Activity |
|---|---|
| 11:30 AM - 4:30 PM |
Regular Registration Price: $495
"The material was so powerful and relevant I could immediately start implementing what I learned from the workshop, the moment I returned back to the office." |
Agenda
San Francisco — April 21 & 22
Regular Registration Price: $1,595
Monday, April 21
| Time | Activity |
|---|---|
| 8:00-9:00 AM | Breakfast and Registration |
| 9:00-9:45 AM |   Creative Leadership as a Discipline: Brandon Schauer, Experience Design Director Henning Fischer, Design Strategist, Adaptive Path |
| 9:45-10:45 AM |  Keynote —
Chip Heath, co-author of the best-selling book, "Made to Stick: Why Some Ideas Survive and Others Die" and Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas survive and prosper in the social marketplace of ideas |
| 10:45-11:15 AM | Break |
| 11:15-11:45 AM |  Rachel Hinman, design strategist for Adaptive Path who is inspired by talking and spending time with the people who live with the experiences she designs. Rachel applies this empathy for people to create business solutions that are valuable to customers and businesses alike |
| 11:45-12:30 AM |  Cordell Ratzlaff, leading product design for Cisco's voice, video, and web collaboration products. He is using lessons learned from previous stints at Apple and frog design to help transform Cisco from a technology infrastructure company to one that delivers compelling consumer experiences |
| 12:30-2:00 PM | Lunch |
| 2:00-2:45 PM |  Secil Watson, Senior Vice President Internet Channel Strategy, managing the Internet Strategy group at Wells Fargo Bank. Her group is responsible for the customer experience of the Wells Fargo's web sites and its phone and electronic servicing channels.» Listen to an interview by Jesse James Garrett |
| 2:45-3:30 PM |  Margaret Gould Stewart, manager of the User Experience Team for Consumer Products at Google Inc. Her team is comprised of nearly 30 top practitioners in the fields of user experience design and research. |
| 3:30-4:15 PM | Break |
| 4:15-4:45 PM |  Nathan Shedroff, chair of the ground-breaking MBA in Design Strategy at California College of the Arts (CCA) in San Francisco, CA. |
| 4:45-5:15 PM |  Richard Anderson, a user experience practice, management, and organizational strategy consultant with more than 20 years of experience. |
| 5:15-6:00 PM |  Peter Coughlan, partner at IDEO, where he leads their Transformation Practice, a group that helps client organizations grow by applying design thinking to organization design and development. Peter has led programs in innovation process design, service excellence, and customer and employee journeys. |
Tuesday, April 22
| Time | Activity |
|---|---|
| 8:00-9:00 AM | Breakfast and Registration |
| 9:00-9:15 AM | Introduction |
| 9:15-10:15 AM |  Keynote —
Chip Conley, founder and CEO of Joie de Vivre Hospitality, California's largest boutique hotel company. A popular speaker and innovative leader, Chip is regularly consulted for his opinions, guidance and wisdom on building and maintaining a successful and transformative enterprise.» Listen to an interview of Chip Conley by Peter Merholz |
| 10:15-10:45 AM |  Stephen P. Anderson, a consultant, entrepreneur, and speaker, Stephen is passionate about elegant design and the technological innovations that make desirable experiences possible. He is currently the VP of Design at Viewzi, where he hopes to change how people view search results.» Read to an interview of Stephen P. Anderson by Todd Wilkens |
| 10:45-11:15 AM | Break |
| 11:15-11:45 AM |  Björn Hartmann, PhD candidate in Human Computer Interaction at Stanford University and Editor-in-Chief of Ambidextrous magazine, Stanford's Journal of Design. |
| 11:45-12:30 AM |  Ryan Freitas, Experience Design Director for Adaptive Path, an experienced and opinionated advocate for user-centered design, as well as an occasional writer, speaker and design award judge. |
| 12:30-2:00 PM | Lunch |
| 2:00-2:45 PM |  Ryan Armbruster, formerly of SPARC Innovation Program at Mayo Clinic, is now the Chief Experience Officer for OnCURE Medical Corp., one of the nation’s leading operators of free-standing radiation oncology clinics. His focus is on creating the “Extraordinary Patient Experience” for cancer patients. |
| 2:45-3:30 PM |  Julie Peters, Brand Manager at Virgin USA, the business development office responsible for launching new Virgin brands in North America» Listen to an interview of Julie Peters by Peter Merholz |
| 3:30-4:15 PM | Break |
| 4:15-4:45 PM |  Matt Jones, one of the founders/lead designer of Dopplr and former creative director for the award-winning BBC News Online and Sapient's London studio in the first boom. From 2003, he joined Nokia in design research, then as a Director of UX Design. |
| 4:45-5:15 PM | Panel |
| 5:15-6:00 PM |  Scott Hirsch, founding principal at Management Innovation Group, a strategy consulting firm that works with clients to understand where to play and how to win in world of rapid (and often disruptive) change in markets, technologies, and business models» Listen to an interview of Scott Hirsch by Brandon Schauer |