What does a UX manager have to do with strategy?
Monday, October 22, 11:15-11:45 PM
by Margaret Hanley
When you are part of a large development group with people organised into their disciplines, the managers find themselves lost in the day-to-day of projects, but wanting to contribute more to the strategy of developing the products you and your team are designing experiences.
This presentation addresses
- What is strategy from a UX point of view?
- Strategy and where it lies in organisations.
- What's the difference between strategy and the UX work we do? Is it the same - or do we just contribute?
- Does a UX Manager can frame the problem with a different set of eyes?
- Where do we want to contribute?
About Margaret Hanley
Margaret Hanley is the Head of Consulting at the Web Technology Group in London, UK. She has worked as a User Experience lead and manager over the last seven years in companies ranging from Yellow Pages in Australia and Argus Associates in the US; to Information Architecture Team Leader and Executive Producer at the BBC in the UK and Head of User Experience of DNA, a division of Avenue A| Razorfish. Throughout her time as a manager she has managed teams as large as 50 and as small as three. Her credo is to learn from as many situations as possible especially from your mistakes.