Who is this workshop for?
This workshop is for managers and practitioners who are interested in learning new design strategy techniques, as well as gaining a deeper understanding of the key role that design plays in business. Also recommended for teams.
What will be covered?
After completing this workshop, you will know how to:
- Define the focus, scope and vision of your project
- Pinpoint the unique value your project offers to customers, then apply that knowledge to your design approach
- Establish multiple strategies to help differentiate your product/service from the competition
- Create an achievable schedule of short-term deliverables and long-term goals
- Take a leadership role and champion the importance of design strategy within the context of the business plan
Agenda
| Time | Activity |
|---|---|
| 8:30-9:00 AM | Registration |
| 9:00-9:30 AM | What Is Design Strategy? |
| 9:30-11:00 AM | Focus: How to Generate Real Business Value |
| 11:00-11:15 AM | Break |
| 11:15-12:30 PM | Definition: What You Are (and Aren't) Delivering |
| 12:30-1:30 PM | Lunch |
| 1:30-2:45 PM | Customer Value: Resonating with Customer Needs |
| 2:45-3:00 PM | Break |
| 3:00-4:15 PM | Scope: Realistically Reaching the Vision |
| 4:15-4:30 PM | Putting It All Together |
| 4:30-5:00 PM | Q&A |