Design for Social Good: Designing New Public Services
Tuesday, February 13, 10:00-10:45 AM
by Jennie Winhall
The western world is facing new social challenges that need new solutions. Issues such as declining citizenship, obesity and chronic disease won't be solved by traditional approaches to service delivery as they depend on individual motivations, behaviour change and the participation of citizens.
How can we design a new generation of public services that directly engage and support citizens in leading healthy, sustainable lives?
Jennie will talk about RED's approach in bringing together designers, policy makers, service providers, social scientists and economists to redesign prisons, schools, energy services and healthcare, and in developing services that are co-created by professionals and users.
About Jennie Winhall
Jennie Winhall is a design strategist and service designer.
Until recently Jennie was Senior Design Strategist for RED at the UK Design Council. An interdisciplinary team of designers, policy analysts, social scientists and economists, RED was set up in 2004 to address social and economic issues through design innovation. RED projects have tackled issues such as chronic healthcare, declining citizenship and domestic energy consumption. Designing with end users and front-line workers has led to new policies and the creation of new public services.
Jennie currently works for live|work, who pioneered the field of service design in the UK and who create user-centred, sustainable services for clients such as Sony Ericsson, Norwich Union and the NHS.
She is now setting up Participle, a social enterprise focused on designing a new generation of public services, with the former RED team: Hilary Cottam (Designer of the year 2005), Colin Burns (former head of IDEO Europe) and Charles Leadbeater (leading policy advisor and author of We Think: the power of mass creativity).
Jennie studied Product Design at the Glasgow School of Art and ENSCI Paris, and Psychology at the Open University. Her work has won awards from the D&AD, the RSA, Germany's Red Dot and the Australian Design Association. Jennie has worked for design groups in the UK, India, Australia and France. She joined the Design Council in 2002 to develop a methodology for design in the public sector.