Connecting Design to Real Business Value
Monday, February 12, 3:45-4:30 PM
by Brandon Schauer
Design is an activity where one recombines elements in a way that creates something more valuable than what was there before—it's a natural value creation activity. So why do we as design and user experience professionals struggle to connect our work to what organizations value, and how can we improve? We'll traverse research by Adaptive Path and others to uncover the relationships between design and business, then examine some practical methods for integrating design thinking with business thinking.
About Brandon Schauer
Brandon Schauer is a Design Strategist for Adaptive Path. He speaks on, writes about, and practices design as a means to create value. He has a decade of experience developing new user experiences on the Web, desktops, and products. His passion for finding and understanding the unmet needs of customers has led him to diverse environments, from the homes of cancer patients to tunnels beneath Walt Disney World.
Brandon holds two master-level degrees from schools with the Illinois Institute of Technology, a Master of Design from the Institute of Design in Chicago and an MBA from the Stuart School of Business. Brandon also has a love of Excel that is unnatural for a designer.