Spend two days with Adaptive Path and learn the same strategies we’ve successfully practiced for a wide range of organizations, including Fortune 500s, startups, and not-for-profits.

Are you involved in building interactive products? If you are a business owner, designer, technologist, or information architect, you will benefit from taking these four deep dives into essential aspects of digital product design: company insight, user research, information architecture, and interaction design.

This is a hands-on workshop. At the end of these two days, you will have the confidence to practice these methods in your work life.

Company Insight

Your design ideas are doomed unless you are aware of the business context in which it must survive. We will walk you through techniques for engaging with the business in order to ensure later design success.

You will learn how to:

• Get the most out of your stakeholder discussions
• Tie user experience design to concrete business value
• Prioritize project goals to achieve design focus

User Research

It's essential to understand your audience in order to deliver them the best product. How do you achieve that understanding? We'll focus on two key methods — surveys and ethnographic interviews. Surveys provide quantitatively solid insight into the basic issues your product and brand might face. Ethnographic interviews allow you to dig deeper and develop insights that lead to true innovation.

You will learn how to:

• Craft a great site intercept survey
• Recruit appropriate users for your interviews
• Conduct great interviews
• Analyze interview responses for maximum insight

Information Architecture

Information Architecture is not just for "content sites" anymore — most every web product has content concerns, from the labeling of the features to the data that flows through it, that can be best handled through the application of information architecture techniques.

You will learn how to:

• Analyze your existing information architecture
• Identify metadata that powers your experience
• Design new architectures according to user needs
• Classify and categorize your material for ease of findability
• Apply terms and labels that resonate with your audience

Interaction Design

This goes beyond interface design to consider the deeper interactions going on between users and a product or service. We'll discuss ways for designing and documenting these interactions, both within a web product and across multiple channels and touchpoints.

You will learn how to:

• Craft personas and scenarios that work
• Design user workflows that accommodate high degrees of interactivity
• Draw wireframes that communicate to all parts of the organization
• Critique interfaces to ensure usability
• Use prototypes to test ideas at various stages of readiness

Register today »

Day 1 Agenda

Day 2 Agenda