Creating Tangible Value with Design, Part 1 and 2
Monday, August 14, 2:00-3:45 PM
by Brandon Schauer and Steven Toomey
Much of design is about creating something more valuable than what was there before. So why do we as design and UX professionals struggle to connect our work to what organizations value, and how can we improve? We'll traverse current and past research by Adaptive Path and others on this intersection of user experience and business value. In the process, you'll learn practical techniques for finding and increasing the value in your work and communicating it to others. Brandon will be joined by Steven Toomey of the Darden School of Graduate Business Administration at UVA.
About Brandon Schauer
Brandon Schauer is a design strategist for Adaptive Path. He has nearly a decade of experience developing new products, services, and user experiences on the Web, handhelds, and beyond.
About Steven Toomey
Steven Toomey is a Summer Associate at Adaptive Path and an MBA student at the Darden School of Business at the University of Virginia. Steve has architected, designed, and developed websites for dozens of for- and non-profit clients.