Understanding Your Content
Monday, August 14, 10:45-11:30 AM
by Chiara Fox
Content analysis is a core component of the information architect's toolkit. Content analysis is the examination of the content and features that make up a website. Through a content audit, or sampling of representative pieces of content, an information architect can understand the relationships, interdependencies and patterns that exist within the current content on the site. This process also allows the information architect to understand requirements and constraints inherent in the content. Content genres, or types, can be identified and used to create a content map of the site and site templates. The content map provides the basic building blocks for gap analysis, which maps user tasks with the content genres.
About Chiara Fox
Chiara Fox is a senior information architect for Adaptive Path. Chiara has developed successful information architectures for intranets, informational websites, and e-commerce sites. She's worked with Fortune 100 and 500 companies such as PeopleSoft, AT&T, Square D, L.L. Bean, and Hewlett-Packard.