Content management systems are billed as solutions to all of your Web site woes. They can also cost your organization hundreds of thousands of dollars. Why do so many CMS projects fail?

They fail because companies don’t recognize that content management is a process, not a technology, and requires planning to ensure success. We have seen again and again that expensive technological solutions are ignored when they don't meet your organization’s needs and expectations. Personal experience with an enterprise CMS as well as work with several clients has led us to develop a series of steps that will help you use your CMS efficiently.

Topics we'll cover include:

• Building your team
• Assessing your content
• Vendor selection
• How to work with IT
• Templates and components
• Metadata and taxonomies
• Content migration

Whether this is your first time considering a content management system, or you’ve been burned by failed implementations in the past, we can help you do it right.

This workshop is suitable for:

• Web managers planning a CMS installation
• Information architects
• Visual designers
• Writers, editors, and other content producers
• Project managers