Content management systems are billed as solutions to all of your Web site woes. They can also cost your organization hundreds of thousands of dollars. Why do so many CMS projects fail?
They fail because companies don’t recognize that content management is a process, not a technology, and as such, requires planning to ensure success. We have seen again and again that expensive technological solutions are ignored when they don't meet your organization’s expectations. After working with several companies, and talking to people at dozens more, we've come up with a series of steps that will help you to use your CMS efficiently.
Visual overview of the class, step by step. We advocate you do this before you choose a CMS, much less install one.
This workshop is suitable for:
- Web managers planning a CMS installation
- Information architects
- Visual designers
- Writers, editors, and other content producers
- Project managers
Whether this is your first time considering a content management system, or you've been burned by failed implementations in the past, we can help you do it right.
| January 25, 2005 | |
|---|---|
| Time | Activity |
| 9:00 am | Introduction - The Story of Blexo How typical approaches to content management fail. |
| 9:30 am | Get a team together What roles and responsibilities do you need for successful content management? |
| 10:00 am | Research internal needs What problems, exactly, will content management solve? |
| 10:30 am | Break |
| 10:45 am | Assess content How to conduct a content inventory and maintain your sanity. |
| 11:30 am | Develop metadata Tap the librarian within as you learn how metadata standards will not only help you manage content, but also help your users find and understand your content. |
| 12:30 pm | Lunch |
| 1:30 pm | Design templates and components Learn strategies for defining page types, and an efficient approach to template design. |
| 2:15 pm | Design workflow Perhaps the most misunderstood aspect of content management. Learn how to utilize existing workflows so that your organization actually uses content management, instead of fighting against it. |
| 3:00 pm | Break |
| 3:15 pm | Design CMS interfaces Don't rely on vendors to design the interface for maintaining content. Do it yourself! |
| 3:45 pm | Migrate content Tips and techniques for getting your content into a single repository. |
| 4:30 pm | Q&A and Wrap-up |
| 5:00 pm | Workshop End |
| 6:30 pm | Adaptive Path Cocktails |