Join us in San Francisco for this brand new one-day workshop where we’ll teach you how to keep your design focused through growth and redesign, how to approach a major redesign project, and much more!
Blogger came to Adaptive Path in late 2003, after being acquired by Google, with the goal of significantly increasing blog sign-ups and updating the site design, while at the same time, keeping current users happy. Jeffrey Veen then partnered with Douglas Bowman to tackle the project together with Blogger’s management and web team.
Jeffrey and Douglas’ step-by-step process and insights about the challenges of redesigning Blogger from beginning to end are applicable across design projects of all sizes. After completing this workshop, you’ll be able to put these ideas and concrete technical recommendations to work for you. Join us to:
- Learn how we used triage to re-focus and simplify Blogger without weakening it
- Hear how and why we pared down the registration process
- Get advice on interface implementation including CSS tips and techniques
- Understand why we used common conventions that users would be comfortable with
- Discover why we made Blogger standards compliant
To wrap the day up, we’ll detail how we segmented Blogger’s wide audience into three discrete users groups and reveal what experienced users and novices said during usability testing.
Who should attend?
- Designers
- Information Architects
- Developers/Coders/Production staff
- Product Managers
Redesigning Blogger is only $395. And join 37signals for day two: The Building of Basecamp workshop. Both days only $745. Register today!