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The Business of User Experience


Events Sections:

San Francisco—June 3-4, 2003

Two days of all-new sessions designed to help you transform your business with user-centered design. See a complete description here.

Schedule: Day 1
Time Activity
9 am Introduction
9:30 am The Elements of User Experience
Jesse James Garrett
Jesse illustrates the strategic foundations of user-centered design.
10:30 am Break
12:30 pm Lunch
1:30 pm Managing Design Politics
Janice Fraser and Lane Becker
Learn proven techniques for overcoming political obstacles, breaking organizational gridlock, and getting consensus.
3 pm Break
4:30 pm Q&A and Wrap-up
6:30 pm Adaptive Path Cocktails!
 
Schedule: Day 2
Time Activity
9 am Recap
9:15 am Make Your CMS Work for You
Jeffrey Veen and Peter Merholz
Whether you've implemented a content management system or are just thinking about it, our eight steps will help your company with what could be your biggest investment in technology.
10:30 am Break
12:30 pm Lunch
1:30 pm Tying User Experience to Business Success
Jeffrey Veen and Peter Merholz
Discover concrete methods for measuring and demonstrating the effectiveness of your user experience.
3 pm Break
4:30 pm Q&A and Wrap-up


Books

All attendees will receive copies of The Elements of User Experience by Jesse James Garrett and Observing the User Experience by Mike Kuniavsky.


Venue

The Commonwealth Club of San Francisco

Located in the middle of downtown San Francisco, the Commonwealth Club is a non-partisan educational organization dedicated to fostering open public discussion in the San Francisco Bay Area and throughout the nation. Founded in 1903, the Commonwealth Club has played host to a diverse and distinctive array of speakers, including Martin Luther King, Ronald Reagan, Bill Clinton, and Bill Gates.

See The Commonwealth Club site for more information.


Lodging

The Maxwell House, San Francisco

Built in 1908, the Maxwell is a newly-restored masterpiece with a Deco flair, located in San Francisco's Theater District.

See the Maxwell House Web Site for more information.

Rooms are available at a special rate of $120 per night for workshop attendees. Call 1-415-986-2000 to make a reservation under the group block. Mention that you're with Adaptive Path in order to receive this special rate. This block of rooms will be held at this price until May 3, 2003.

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