In May 2008, Kristina Halvorson, Founder of Brain Traffic spoke at Adaptive Path’s Queens of Content event. Her presentation “Content Strategy: The Mania, the Myth, the Method” shed light on current perceptions of content strategy in user experience, and provided great fodder for further exploration.
I was particularly intrigued by what Kristina had to say, because while I agreed with the overarching message, I felt compelled to debate some of the finer points. So we did.
The result is a conversation that starts with content basics and closes with a bold challenge. Along the way you’ll read about standard-bearers, the infamous “seat at the strategy table,” why lorem ipsum should be DOA, 3 things every UX project lead needs to consider, typing monkeys, and hear wisdom from Winston Churchill.
Check it out in our Essays: Death to Lorem Ipsum & Other Adventures in Content
