Okay, so I had to laugh at this or I might have gone postal on my coworkers. Today I spent about 20 minutes trying desperately to cancel 2 magazine subscriptions. I was dumb enough to sign up for them as a “free” add-on to another purchase a long time ago — 6 months for free, thereafter auto-renewal. Ah, sweet auto-renewal…how I loathe you.
Let me see if I can help you envision the pain:
1. Renewal charges show up on my credit card (I would have cancelled prior to renewal if I could have ever figured out where to call. But that’s another horrible user experience blog post. Let’s move on.)
2. I call the number listed on the charge.
3. I am asked by an automated voice if I want to use voice prompts or keypad. I choose keypad.
4. I subsequently end up in a system that asks me for voice prompts at every step in the process with keypad as an option only a couple of times.
5. The system keeps telling me it is sorry that it doesn’t understand my voice.
6. I repeat each one of my answers, typically, 4 times before there is recognition.
7. I have to go through 6-7 questions/steps before I can actually cancel my subscription. (Since the system struggles to recognize my responses, this is looking like about 24 attempts to answer questions by this point…)
8. At each one of those steps I hear a long spiel about some fantastic offer that I now have to extend my subscription…I have to listen to the whole thing before I can move on to the next step in the cancellation process.
9. And here’s the kicker: I can only cancel one magazine at a time. So, I have to repeat the entire process for my second magazine subscription. That’s about 48 steps to cancellation…
And in the end, I am not actually 100% sure that the subscriptions were cancelled. It seems I’m getting a refund for one, but not the other (who knows why). Exasperated, I do exactly what they hoped I would and give up. I just can’t take it. Objective achieved. I wonder if Money Magazine and National Geographic Traveler know or care that this vendor designed a system to lock me in.
I have no idea what name of this company is…but if you feel like reminding yourself that yes, user experience designers do, in fact, have the opportunity to make the world a worse or better place…please call this number and enjoy!
1-800-927-9578