Adaptive Path Blog

I attended MX for the first time this year and as I was chatting with many inspiring UX managers and designers, I noticed the following common challenge in many in-house UX teams: They lack UX quality check points for marketing, advertising, and branding to create a holistic experience. I had the same challenge while I was working within the UX team at Microsoft. For the UX team to build relationships with marketing, advertising and branding, one of the tasks I had was to be a brand liaison that maintained contact between all teams. The goal was to meet and speak early and often and be a part of the product UX review/decision cycle to create holistic integration across web, marketing, and branding experience. As a solution to create UX quality check points for all teams, consider creating a UX liaison. The UX liaison should be a creative designer who can define brand and user experience language for various product experiences.

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