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Join us this Thursday to celebrate SF Design Week

by Kate Rutter on June 16th, 2009

It’s that time of year again…a celebration of design and specifically, design in San Francisco. This year AIGA SF has kicked off the San Francisco Design Week with lots of interesting events, tours and talks.

We’re hosting an open house and studio tour on Thursday, June 18th from 5:30-9pm. C’mon over and take a walk-through of the AP space, see what UX Design looks like (the stories! The results!) and share your enthusiasm and passion for making the world better through design.

Details and rsvp info here: details on upcoming.org

Stop on over and have a beer with us!

Managing your own personal Baby Boom? Here’s an evening event for you!

by Kate Rutter on April 22nd, 2009

Adaptive Path has an open space where we host events to hear from interesting people and get good ideas flowing. We’ve had the honor of hosting great minds such as Charlene Li, author of Groundswell (co-hosted with the SF-American Marketing Association), A panel on Service Design hosted by our own Brandon Schauer, celebrated the launch of 90 Mobiles in 90 Days, and heard from movers and shakers about what’s Beyond the Desktop.

And recently, Adaptive Path has experienced quite a baby boom…7 in the past year. (That’s a lot of cute goin’ on.)

It seems only natural to combine these interests. So we’re happy to invite you to an evening event co-hosted with Girls in Tech on Tuesday, April 28th, from 6:30-9:30pm.

Here’s the scoop:

If you’re curently raising the next generation (or contemplating what that would be like) please join us for the AuthorChat with Sharon Meers, author of Getting to 50/50 : How Working Couples Can Have It All by Sharing It All.

It’s no secret that both women and men continuously struggle with the “work-life” balance. Whether you’re single, married or have a family, it’s difficult to be a successful business woman, a working dad, a student, a Mom, a spouse, a father, a business leader (insert your own role here) and still find time to have a life. That is why Girls in Tech is excited to announce an AuthorChat featuring Sharon Meers, co-author of GETTING TO 50/50.

This informative, yet intimate presentation will provide a recipe to helping you put together all of the equally important puzzle pieces in your life in a productive and effective manner. For moms, dads, and partners considering becoming parents, this will be a learning experience to remember!

Details:

Hope to see you there!

Don’t miss Teresa and Todd at the Big (D)esign Conference in Dallas

by Kate Rutter on April 8th, 2009

The Big (D)esign Conference in Dallas on May 30th promises to be a terrific experience, packed with interesting sessions in User Experience, Strategy, Social Media and Code Development. For one day and $50, it’s a great way to refresh your networking skills, learn some great stuff and hang in Dallas when the weather is good.

While you’re there, don’t miss our own Teresa Brazen, who will be speaking in the Strategy track, sharing her experiences with exploring the UX Landscape.

Teresa is the founder and host of Tea with Teresa, a podcast blog dedicated to dispelling mystery and learning more about the world together through candid conversation, jargon-free dialog and tea. Here’s a snapshot of what she’ll cover in her Big (D)esign talk:

Tools and Methods to Learn, Navigate, & Make A Name for Yourself in the UX Landscape.

Coming from outside the user experience (UX) industry and landing smack in the belly of the beast, Teresa knows how fresh eyes can be an asset. In her talk, she will present three creative approaches to understanding and navigating the sea of methods and concepts that make up the User Experience practice, while embedding yourself as a key player in the UX industry. She comes from the perspective that ‘It’s okay not to know everything about User Experience yet’ (most people don’t know what it is, anyway!) and reveals some simple, creative ways to learn about the interesting processes, methods and practices that make up the field.

Tools & Methods include:

1] Maps of Knowledge: Diagrams that allow you to visually see what you know about the industry, what you don’t know, and areas where you can supplement what you already know (if you’re already a UX professional) or what you learned in school (if you’re a soon-to-be UX professional).

2] Get to Know the Pros: Building your network is as simple as taking advantage of resources around you. Teresa will share how her podcast, TeaWithTeresa.com, allows her to learn about UX methods and practice from the people that created the field or made huge waves in the industry. She will also share key things you can do to build your own network within the field.

3] Building A Personal Brand: A personal brand means you’re known for something and helps you stand out in a crowd. Whether you’re a student or an experienced UX professional, growing your personal brand will make a difference for your career. Teresa will provide you with tools to help you uncover what you have to offer, create a mantra (What do you care about?) and will share videos from others who have created strong personal brands within the UX community.

On the Experience Design track, you’ll be able to catch AP’s Design Researcher and Manager of the Austin Office Todd Wilkens as he shares his Case Study for Redesigning MySpace.

So hop on over to Dallas at the end of May to say “Hi!”

In honor of Ada, I honor Hildegard

by Kate Rutter on March 24th, 2009

Today is Ada Lovelace day…a day to celebrate women in technology. Earlier this year, I joined 1000+ people in a pledge sponsored by Suw Charman-Anderson: “I will publish a blog post on Tuesday 24th March about a woman in technology whom I admire but only if 1,000 other people will do the same.

I’m writing my Ada Day post listening to a CD of music written in the 11th century. More specifically liturgical music written by a mystic German nun and Abbess. It’s riveting. Over 1000 years later, the tonal transitions and Latin phrases touch a deep chord and inspire with their mesmerizing shifts up and down the musical scale.

In honor of Ada Lovelace Day, I’m reaching into the ‘way back machine to a time where technology was not about systems (technología, 1605 : systematic treatment of an art or craft) or machines (technology, 1859 : science of the mechanical and industrial arts) or code and bits & bytes (high technology, 1964.) I’m talking about a time when technology was truly about the roots of creativity: the Greek tékne meaning “art, skill, craft or method.”

The music I’m referring to was written by Hildegard von Bingen…a mystic, a visionary (literally) and a woman who shook the conventions of her time and society to contribute works on religion, philosophy, art and the natural world. She was a Renaissance woman a few hundred years before the Renaissance.

Hildegarde used her mental prowess to explore the natural world, to devise new systems of thinking, to publish her philosophies and learnings to share them publicly. She worked around the political structures that limited womens voices by using alternative rhetorical arts. She was able to transcend the banns on womens social participation and interpretation of scripture to share her message via preaching, letter writing, poetry, illuminated manuscripts and music.

She was the author of many works, including Physica and Causae et Curae. In these texts Hildegard describes the natural world around her, including the cosmos, animals, plants, stones, and minerals. Clearly, Hildegard was amongst the first Information Architects, or perhaps more accurately, a User Experience Designer who used illuminations, writing and music to deliver holistic, transformative experiences.

As a leader, a thinker and a maker, Hildegard qualifies as a tekne-ologist of the finest sort: a woman who saw visions of possibility and dedicated her life to making knowledge known to others, using whatever means available: speech, writing, illustration and scientific inquiry.

Hildegard, you rock.

About the pledge:
Ada Lovelace Day is an international day of blogging to draw attention to women excelling in technology. Women’s contributions often go unacknowledged, their innovations seldom mentioned, their faces rarely recognised. The pledge is an opportunity to tell the world about these unsung heroines. Whatever she does, whether she is a sysadmin or a tech entrepreneur, a programmer or a designer, developing software or hardware, a tech journalist or a tech consultant, we want to celebrate her achievements.

Who was Ada?
Ada Lovelace was one of the world’s first computer programmers, and one of the first people to see computers as more than just a machine for doing sums. She wrote programmes for Charles Babbage’s Analytical Engine, a general-purpose computing machine, despite the fact that it was never built. She also wrote the very first description of a computer and of software. Learn more at FindingAda.com.

Next stop…IA Summit (and maybe Graceland…)

by Kate Rutter on March 17th, 2009

Tomorrow kicks off the IA Summit 2009…a gathering of souls with a passion and vocation for information, design and making things findable (oh, and so much more!) It promises to be an energetic and spirited conversation, filled with workshops, talks, hallway synchronicity, new perspectives and new directions.

I’m really excited about attending two of the pre-conference workshops: Beyond Findability: Reframing IA Practice & Strategy for Turbulent Times with Andrew Hinton, Livia Labate, Matt Milan and Joe Lamantia; and The Architecture of Social Websites with Christina Wodtke, Bryce Glass, Christian Crumlish, and Joshua Porter. There’s a whole host of interesting ideas bubbling around the IAsphere this year. The week promises to be a true high point of the season.

Adaptive Path folks will be out and about, so track us down…

We’re seeking a good place to have a round of drinks on Adaptive Path on Saturday evening. So if you’re at the Summit, watch twitter or grab one of us to find the place.

See ya in Memphis!

Strategic Numbers: Discussing the Value of Design with Sara Beckman of Haas School of Business, UC Berkeley.

by Kate Rutter on February 9th, 2009

I recently had the pleasure of chatting via email with Sara Beckman, a member of the faculty at the Haas School of Business. Sara will be speaking on Communicating the Value of Design at our upcoming MX 2009 conference.

Embracing your inner “quant” changes the game for many design leaders. How do you move from the often subjective language of design to speaking a new dialect of business impact measured in numbers? In this conversation, Sara talks about approaches to assessing overall value, how having empirical data can unlock key strategic conversations, and tips for focusing efforts on the measurements that matter most.

You can read the full essay here.

But the essay is just one step in this very important conversation…hear more from Sara and other design leaders (and hobnob with the folks at the vanguard of leading experiences) at MX 2009 in San Francisco, March 1-3.

Register for MX 2009 here and use the code BLOG for 10% off.

Flashback 28 years – News media’s first steps towards the Internet

by Kate Rutter on February 4th, 2009

I admit it: living and breathing the Internet, I sometimes forget where we were and how far we’ve come.

And then there are times when I look back and gasp. This KRON news story from 1981 does this.

Really, the coverage speaks for itself:

So the only question remaining is…if we can come this far in about 28 years, then where’s my jet pack?

Kudos for Dan Roam’s Back of the Napkin – visual thinking takes center stage

by Kate Rutter on December 22nd, 2008

It’s exciting to see smart, thinky people’s ideas hit the uber-big time. And if they are visual-thinky types, it just makes my heart go pitty-pat all the faster.

So we’re thrilled that Dan Roam’s book The Back of the Napkin is culling kudos from across the digital realm. We first met Dan in September, when he spoke at Adaptive Path about his inspirational ways of integrating visual communications for solving business problems. His insights are intriguing, fun and insightful, and the event was a hit.

Now we get to congratulate Dan for his major wins in the publishing arena:

Sad to have missed the September event? No worries! Dan will be speaking at MX 2009 : Managing Experience through Creative Leadership, March 1-3, 2009. It’s your chance to hear what all the buzz is about, and to claim your inner visual practitioner.

Congratulations to Dan, and please join us in March to see him up close and personal at this marvy Adaptive Path event.

You can register for MX 2009 here.

(psst! Between now and the end of the year, you save 15% off our already discounted registration fees with the promotion code RNSB (Register Now Save Big.) But don’t tell anyone else. It’s just between us…)

mmmmmm…..braaaaaains.

by Kate Rutter on December 4th, 2008

Braaaaains from Brain Traffic, that is. Congrats to our colleagues over at Brain Traffic for launching their site redesign!

Kristina Halvorson and her merry band have taken up the charge of filling the world with smart, useful web content. As thinkers, do-ers and dreamers, Brain Traffic is committed to making sure that words are a critical part of any online strategy.

I had the pleasure of co-authoring an essay with Kristina earlier this year (Death to Lorum Ipsum and Other Adventures in Content) and her quote captures the essence of the content challenge:

I feel sorry for the poor, poor words that no one wants to take responsibility for. And I feel especially sorry for site users who end up with a terrible experience because, after all the money was spent on UX strategy and interface design, the content still ended up sucking. — Kristina

It’s an important topic in the nature of products: what we write, the tone of voice, the way a product or service communicates about itself is shifting to become evocative, not prescriptive. And our content strategies, words, and writing need to evolve as well. It’s easy to fall into the trap that words belong to someone else. But that’s increasingly a strategy for failure, not for success.

I’m eager to read what Brain Traffic has to say on the topic.

Mmmmm content braaaaains. My favorite.

Congratulations to Citysearch!

by Kate Rutter on December 1st, 2008

When a long-standing Internet brand and IAC property redesigns, it’s bound to garner much buzz and attention. Citysearch, a pioneer in the local search market, recently unveiled the beta of their site redesign. Adaptive Path is thrilled to see the beta and is proud to announce our involvement in that effort.

In early 2008, my team and I had the opportunity to work closely with the very talented Citysearch team to redesign the Citysearch web experience and to take local neighborhood search to the next level.

As you may have read on TechCrunch the beta site’s key themes ripple through the entire redesign:

  • More local : Expanded local coverage now reaches deep into your local neighborhood. It’s easier than ever to find local businesses and activities that are near to you, since the new site hones in on over 75,000 towns and neighborhoods. And the information about local businesses restores the balance among key voices: users, city editors and merchants.
  • More social :  It’s easier than ever to participate, contribute reviews and post opinions. The new site also provides deeper connections with social networks, starting with Facebook Connect.
  • More intuitive : Streamlined search and navigation gets you to content easier than ever, while simplified registration and review posting makes it quick to get involved.

Citysearch was hard at work on redeveloping their technical infrastructure when they approached Adaptive Path last winter. Adaptive Path began working intensely with Citysearch to design the interfaces and interactions that would leverage the new opportunities available in their technology platform. The beta site represents the resulting work from the Citysearch-Adaptive Path collaboration. The level of collaboration with the Citysearch team was intense. We worked side-by-side to envision the new site and craft the new Web experience.

As the site design rolls from beta into full launch, there will be an opportunity to discuss our work in greater detail, but for the time being, I want to express my thanks to the people that made all of this possible. On the AP side, I want to thank my colleagues Chiara Fox, Lucie Moses, Margaret Shear, Peter Merholz and Todd Elliott for ensuring that the resulting Citysearch experience was exceptional, and for the energy and enthusiasm that characterized our collaboration with Citysearch.

I would also like to thank the immensely talented and dedicated Citysearch team: Annouchka Yameogo-Stanzler, David Arnerich, Edmond To, Eric Small, Hal Oreif, Holly Van Dyke, J.F. Boisvert, Mike Phillips, Moonie Lantion, Nils Devine, Robert Moritz, Rob Rhoden, Sue Antico, and the ever-inspired, ever-energetic Citysearch CEO Jay Herratti.

The beta represents a new phase in the Citysearch experience…one that will fundamentally improve user engagement in local content and knit together social media and local search. I’m delighted to have reached this milestone alongside the Citysearch team, and eager for what comes next.

Read more about the beta launch: