Earlier this week we announced our latest R&D project: Mobile Literacy, a design and research project created to understand how people in emerging markets use mobile phone technology, and how it could be significantly improved.
Our findings from the Mobile Literacy project indicate that what mobile phone manufacturers currently sell to people in rural emerging markets is dead wrong. An estimated 40% of this population can’t read or write. A phone with a text driven interface is doomed to fail. Our design concepts share ideas for a system for illiterate phone users to share contact information without having to understand a text driven interface, and physical phone design that reflects the interfaces that are familiar: scroll wheels, non-digital meters, physical buttons and knobs.
On May 28, we’ll host a panel here at Adaptive Path from 6:00-8:00 with the people that worked on the project including primary researcher: Natasha Alani, project lead: Rachel Hinman, project manager and lead: Brian Cronin, and interaction designer: Alexa Andrzejewski. We will share:
- The findings from our primary research
- Our MobilGlyph and Steampunk concept and how they could make a difference for people in rural areas of emerging markets
- Implications of our findings and ideas for manufactures and designers
Please join us for our panel, appetizers, drinks, and some spirited discussion! RSVP for Thursday, May 28 at 6 PM at our offices at 363 Brannan Street, San Francisco, CA 94107.


