Yesterday on Twitter, Robert Scoble posted that he is giving up on email in favor of posting in the public forums of Twitter and Facebook. His dialog, including my response via tweet, is below. Basically, Scoble’s argument, as I understand it, is that an message left in a public space may be responded to by anyone. Also, a public message can be viewed by anyone, so we all learn a little. This is what he calls “scale.”
Is he right? Is one-to-one communication dead? I think not.
Email still has a very secure place in our online world. Most of my “important” communication is aimed for just one or two select people. I don’t need to go onto the rooftop with a megaphone if I want to let my colleague know that his work is complete. I just need to email him and the rest of the world isn’t bothered with a message that means nothing to them.
Communication to a single person, or a select group, is still important and will continue to use the mechanisms that serve it best, like phone and email. There’s a place for broadcasting and there is a place for personal one-to-one communication. Using a broadcast tool like Twitter or Facebook to talk to a single individual fills up the space with unnecessary clutter.
Partial transcript of Scobleizer from Twitter, latest at top:
@seekground: but the advantage of public messages is even if I ignore you others can answer your questions. A lot of my email is tech suppor
Translation to the past 20 tweets: I need an assistant to answer my email. Outsource what you hate. I hate email.
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@dharrels called me a “tool.” OK wiseguy. You want to answer my email? I didn’t think so.
dharrels: Scoble is twittering that he is giving up on email and only using Twitter and Facebook to communicate. What a tool.
Basically this is my gesture to the world: I am not answering my email and I’m not going to start. I’m overloaded. Tweet me.
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If something really needs to be private than email is great. But most of my email doesn’t need to be private.
I always answer things in public space first. Why? Because those communications scale.
@arikb: yeah, email still has SOME value. But going down all the time. I far prefer people not send me private notes. Scalable communication.
PR people are the worst in the email regard. Speaker planners are close. I don’t answer a lot of my email anymore. If I did, I’d never do.
It’s amazing that in this age of Twitter that people still send email. I hate email. I hate direct Tweets. I hate Facebook messages.
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