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Apple iPad and the 3 Waves and 5 C’s of Computing Use

by peterme

An admitted oversimplification, I still find it helpful to think of the history of computing use to have three primary waves.

In the 1st Wave, the use was straightforward: Calculation. Whether to figure out trajectories of artillery, to support Manhattan Project, or manage astronomical math, it was largely a matter of numbers in and numbers out.


Photo from Joi Ito’s Flickr stream.

The first widespread interface for this was the punchcard. These proved unwieldy, and as technology improved, there emerged the command-line interface. The CLI was suitable for Calculation, and entering the programs that provided the rules for the calculation.

As computer technology got cheaper and smaller, it eventually entered the home. The first commercially successful personal computers, the Apple II and the IBM PC, offered text-based interfaces. Once in people’s homes, the computer needed to do more than Calculate. In order to be useful, computers had to address other basic tasks, and this spurred the 2nd Wave of computing use, Cataloguing and Creation. Cataloguing refers to basic database activities — contact information, calendars, and storage of items such as recipes. Creation programs include word processing and graphics manipulation.

wordstar.jpg

It was in Creation that text-based interfaces broke down, because there could be a significant difference between what you saw on the screen and what came out of the printer. Growing up with an Apple II, I wasted countless sheets of paper trying to get something to look right when printed.

The keyboard was a limited input device. If I had a cursor in lower right-hand corner of the screen, and wanted to move it to the upper left-hand corner, I had to tap tap tap away on arrow keys to position it.

macwrite.jpg

To serve this 2nd Wave, computers shifted to a graphical user interface that delivered “What You See is What You Get”, and added the mouse as an input device that enabled quick yet precise placement anywhere on the screen. The Macintosh released in 1984 allowed you to fiddle and tweak and hone in MacWrite and MacPaint, and be confident that the representation on screen was damn close to the physical product.

With the increased penetration of the Internet, we’ve entered a 3rd Wave of computing use. The bulk of our time with computers is used for Communication (originally just email, then adding IM, Skype audio and video, and social networking) and Consumption (text, images, and video). And even though this 3rd Wave has already lasted 10-15 years, we’re still entrenched in the second wave WYSIWYG paradigm.

apple-ipad.jpg

Which leads to the question, “What is the best computing interface for Communication and Consumption?” I find it revealing to consider Apple’s iPad in this light. It’s the first hardware and software interface truly suited for what people now actually spend the bulk of their time doing with a computer. Well, the first such computer was actually iPhone, but we didn’t notice it, because we still tend to think of iPhone as the next generation of mobile phones instead of seeing it as what it actually is – the first device dedicated to Communication and Consumption.

I think it’s the strong, though unarticulated, desire for a 3rd Wave computer that underlies the common frustration that iPad has no front-facing camera, because with it, iPad would be an ideal Communication device. (It appears as if Apple very seriously considered placing a camera in iPad. I wrote earlier that “$499″ was likely a mantra for Apple, and my guess is that with a camera, they couldn’t stick to that price, and it was removed.)

It’s also this 3rd Wave reality that made me scratch my head when, during the presentation that unveiled iPad, Steve Jobs and colleagues spent so much time showing off the iWork apps (start at 57:45). It’s as if even Apple couldn’t let go of its 2nd Wave heritage and fully embrace what is now happening.

In fact, no one has fully embraced the 3rd Wave, and it’s anybody’s guess as to what paradigm will dominate. I wouldn’t be surprised if it were internet-connected televisions — they’re ace at Consumption (except for maybe lots of text), and with a built in camera, could easily support Communication.

(There’s another, orthogonal wave of computer use that I haven’t addressed, namely Play. It turns out that no matter what the paradigm, people figure out ways to make it fun. Computer play has an evolution all its own, and someone better versed than I am should write about it.)

7 Responses to “Apple iPad and the 3 Waves and 5 C’s of Computing Use”

  1. Thomas Christensen Says:

    Interesting simplification, but very user/consumer biased.

    Another look on computing:

    Turing provided the definition of modern computing with his Universal Machine in 1937: That one machine can be used to compute any computable sequence. And that computation can be of any symbol, not just numbers.

    Licklieder formulated the vision of the Internet in 1962 and played a very important role in implementing ARPA-net.

    Engelbart showed the modern computer interface in 1968.

    And there you have all the ingredients of the modern computer/computing experience. The rest is execution ;-)

    I think you’re on the right track with regards to the next “big step”, but in my book it’s ubiquitous connectivity and computing. And I don’t really think the iPad is the answer. But we’ll have to see.

  2. Antoine RJ Wright Says:

    Interesting. The characteristics that you mention here seem similar and different to Tomi Ahonen’s 10 Cs of mobile. I’m digging the overlap, but wonder if there are a few Cs missing here in reference to tablet-style computing.

  3. Jason Zipperer Says:

    I wonder if creation shouldn’t be considered a wave in the sense that cataloging and communicating are. Creation seems to be inherent in both of the other waves. Both require an act of creation to allow them to occur.

    Just my two cents.

  4. Craig Villamor Says:

    I think you’re right about a 3rd wave of computing, but I still see creation as an important part of what we will do with these new devices. That creation may take more lightweight forms, however. IMHO the reason Apple focused so much time on iWork is that they believe there are large opportunities in the enterprise. For example, traveling sales reps will need a way to consume “office” documents and make tweaks to the content. They will also need to collect basic information while on the road: log calls, place orders, etc. It’s highly unlikely people will use an iPad to write a whitepaper or to build a complex deck from scratch, but content creation will still be critical.

  5. Eugene Chen Says:

    the iPad is addressing Output in a very nice way, ergonomically comfortable, suitable for leaning back.

    If there is a 4th wave I believe it will be around Input and the computer finally becoming sensitive to what is going on in the user’s world (through sensors, speech recognition, context awareness etc).

    The iPhone did make a big forward here with GPS, camera, accelerometer, compass etc. but we still bend over backwards to deliver our inputs to the computer in a form it will understand (like typing into web forms for crying out loud).

  6. Todd Says:

    fail. I would never use the iPad. It has way less capabilities than the aforementioned iPhone or Netbook. I see it as a complete waste of product space. It fails on so many levels. We as a society need fewer devices, and all the iPad does is create another device to carry around to read the internet. Like I said before – FAIL!

  7. Digitalinfant Says:

    I found myself nodding my head when I read your quote “It’s the first hardware and software interface truly suited for what people now actually spend the bulk of their time doing with a computer”. Does Apple have the best device to lead off this 3rd Wave, maybe not, but they definitely do have another generation in the pipe, and will probably make room for a camera. The device also gets even more interesting when you consider when and where it will be used. It is a kitchen device (no, it won’t be a chopping board) bedroom device, living room device and transportation device. I think Apple meant to convey this when those demoing the product sat in a big comfy chair.

    I’ve found that those who jump to the, “the iPad is useless” conclusion, have spent more time thinking about what it can’t do, rather than what it can do. I liked Luke Wroblewski’s take on addressing the design limitations of the iPad http://bit.ly/aLi5V4. Based on what you wrote, It seems you are taking both a pragmatic and idealist view of the product, which I enjoyed.

    Interesting post and a good read. When will we see you at Kaleem’s UX Irregulars in Toronto again?


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