HBR Online now integrates timely and timeless, online and in print
by Brian CroninWe congratulate our friends at Harvard Business Review on the launch today of their new site and redesigned magazine! HBR is passionate about the critical role it plays in shaping business leaders, and the new site has brought the best of what HBR offers online into a single site experience that coordinates extensive content across the magazine and the web. This tighter relationship expands the audience for both channels, making the HBR brand more available, relevant, and capable of impacting leaders.
“We also want to strike a finer balance between timely and timeless ideas with the new site; to better connect management theory to management practice, to more effectively support your different learning styles, and to respect your limited time. Our design partners at Adaptive Path did a great job in helping us design the site to accomplish those goals.” — Eric Hellweg, Editor, Harvard Business Review Online
We are also excited because our work together has made it to launch in record time. It took seven weeks from final design assets to launch. That is impressive.
The redesigned magazine’s new look will also impress thanks to the mad skills of de Luxe, who worked effortlessly to coordinate this massive cross channel change.
Another feat is HBR.org’s leadership in applying the downloadable font technology from our friends at TypeKit. This technology assures that the text on the web looks just as attractive as what’s found in the magazine, without resorting to the old technique of slowly downloading text that had been converted into images.
The newly integrated site removes the complexity of the previous two sites, inspiring and guiding business readers with content, community, and commerce. I know there are many more features yet to come, as HBR has taken a significant step in creating a platform for future development.
Our congratulations to everyone at Harvard Business Publishing who is beginning an important new chapter in their history, creating a valuable new experience for HBR to engage and interact with emerging and established business leaders both in print and online.
You can read the more about our work on the HBR blog and check out the before and after screenshots here:
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And we’re happy to announce that Eric Hellweg, editor of Harvard Business Review Online will be speaking at our MX Conference this March.
Entries (RSS)
December 17th, 2009 at 12:24 pm
Congratulations to all the Adaptive Path team. What a wonderful challenge this must have been.
December 17th, 2009 at 2:24 pm
Nice job! Looks great…congratulations!
December 18th, 2009 at 9:48 am
This is a very successful redesign. Wonderful job of advancing typography on the web. The text is refreshingly readable.
April 9th, 2010 at 2:30 pm
The redesign looks a whole like the bets parts of the MIT Tech review website- coincidence or best practice? Also, recently the Harvard Gazette and went through a gorgeous re-design as well- did AP happen to work on that one as well? I enjoyed reading about your approach!