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Alexa

The Wonderful World of Make Believe

by Alexa

Have you ever set out to “reimagine an experience,” only to find yourself feeling trapped? Have you had one of those days when all your ideas felt too much like existing ones? Perhaps your design decisions were rational and grounded, but just didn’t feel inspired. Or maybe you felt stuck because you were constrained by assumptions without realizing it.

As a Left-Brained Person, I’ve certainly found myself there before. Fortunately, my brilliant colleagues, Kate Rutter and my former colleague Rachel Hinman, are always full of ways to help me, and others, snap out of it. And these ways often begin with kicking me out of the studio door and into the world — or at least into the wonderful world of make believe!

In this presentation from UX Week 2009, I invite participants into this world — a world that was so easy to enter as a child, but that we all have the power to enter into still.

Alexa Andrzejewski | UX Week 2009 | Adaptive Path from Adaptive Path on Vimeo.

You can also learn more about the activity in Kate’s post on The Wand in the World.

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