Adaptive Path Blog

We often use metaphor and illustrations to tell the story behind our concepts. Here is one that I thought appropriately captured Amazon’s strategy for the Kindle. It’s from a contest that Engadget recently ran to create a design that will be etched into the back of a Kindle.

Using metaphor is a great way to convey the essence of a product or service’s strategy. It tells the story with little effort on the reader’s part. If you’re looking for ways to get your point across without writing a bunch of documentation, try this first and see where it takes you.

This entry was posted on Tuesday, August 25th, 2009 at 1:30 pm and is filed under Experience Design, Visualizations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.