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Yesterday, on stage at MX 2009, Bruce Temkin, customer experience analyst from Forrester stated, “Brands are dying.” It’s a provocative statement that he didn’t elucidate at the time. Luckily, BusinessWeek’s intrepid reporter, Helen Walters, flagged him down for a quick interview to get him to talk more about it. Watch it here:
Bruce Temkin, Forrester, MX 2009 from Helen Walters on Vimeo.
At Adaptive Path, our ideas are driven by the work we do. We do consulting for user interface and user experience design, and offer conferences, training and education for UX designers.
From field ethnography, UI wireframes and task flows, to visual design and implementation, we do it and we teach it.
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March 3rd, 2009 at 7:30 pm
So true. Thank you for sharing. I think that we are all becoming more aware that it is the people that influence the buying decisions, and not the brand names. Well said!
March 4th, 2009 at 1:20 am
Yes!
People are waking up to “brands” and the promises they make.
Some brands assume the person interacting with them are stupid or they simply don’t care about the person at the other end (for a whole host of reasons).
The brands that show respect for the people using them and treat them as “human” will do better.
Also the right choice of approach, in the right channel also makes a big difference. Not just jumping on an approach because its cool and everyone else is doing it e.g. blog, twitter feed etc (brands have to ask what makes sense and how will it help me connect better with people using the brand)