Dopplr’s moment of long wow
by Brandon SchauerThis month Dopplr delightfully surprised me, supplying me with something I didn’t know I needed. The result: I’m now a more loyal Dopplr user. It’s a great example of a long wow moment.
Dopplr is “an online service for smarter travel.” I keep and share my travel itineraries there, and I can share them with other people to keep them informed as well as increase the likelihood of a chance meet-up during my travels. (More about Dopplr.)
In January, Doppr delivered a personal annual report to each user, showing where you traveled, when, with/near who, and your resulting carbon footprint. You can download the annual report built for Barack Obama. Or here’s mine:
What’s remarkable is how much it delighted me and caused me to change my relationship with Dopplr. It delighted me by being perhaps the best designed statement I’ve ever received. I pine for the day a bank or phone company delivers a statement to me that provide insight about my behavior AND makes me want to hang it on my refrigerator. But it also made me change my behavior:
- I immediately added my other trips that were missing from 2008 into Dopplr — sadly I couldn’t find a way to regenerate my annual report, but I know Dopplr is hearing about the issue on Get Satisfaction.
- I searched around to see if my most desired Dopplr feature existed yet. It does! You can now forward Dopplr your travel confirmation via email. Or twitter or text Dopplr your travels. The point: I opened the door for deeper uses of the service.
- And now I’m paying more attention to my update emails from Dopplr and spending more time with it. In all, I’ve reinvested in Dopplr all because they delivered something I wasn’t expecting.
In a down economy, wow still wins.
Matt Jones, of Dopplr joined us last year at the MX Conference (video of his talk below). This year’s MX Conference will deliver more great ideas and inspiration. Get 10% off registration with discount code BLOG.
MX2008 | Matt Jones from Adaptive Path on Vimeo.
Entries (RSS)
January 26th, 2009 at 1:02 pm
[...] this great infographic, summarizing everything about your year of travels. Just great. Check out the comment by Brandon Schauer on Adaptive Path blog which sees the Dopplr idea as a long wow moment. Share and [...]
January 26th, 2009 at 3:26 pm
[...] The Team « Dopplr’s moment of long wow [...]
January 26th, 2009 at 8:15 pm
[...] Schauer follows up on the same concept, highlighting the annual report delivered to Dopplr users, highlighting their [...]
January 27th, 2009 at 1:14 pm
keith
January 27th, 2009 at 2:40 pm
Hi Keith — Thanks for the heads up. If your referring to the Matt Jones video, I just checked it and it seems to now be available. I’m not sure what caused your issue. Here’s the link to the save video on Vimeo: http://vimeo.com/1176669
January 28th, 2009 at 5:22 am
[...] Dopplr’s moment of long wow [...]